Job Summary We are looking for a dynamic and result-oriented Area Sales Manager ASM to drive sales growth manage distributor networks and develop robust relationships with key stakeholders in the assigned region The ASM will play a critical role in implementing sales strategies achieving targets and enhancing market share for our FMCG products Key Responsibilities - Sales Target Achievement Drive sales growth to achieve monthly quarterly and annual sales targets in the designated area - Distributor Retailer Management Build and maintain strong relationships with distributors and retailers Monitor their performance and provide necessary support for sales improvement - Market Development Identify new business opportunities potential markets and customers to expand market reach - Team Management Lead train and motivate the sales team to enhance performance and achieve KPIs - Promotional Activities Plan and execute marketing campaigns promotional activities and product launches in alignment with company strategies - Data Analysis Reporting Monitor sales performance through regular reports analyze sales data and provide insights for strategy improvement - Inventory Supply Chain Coordination Ensure timely availability of products in the market by coordinating with supply chain and logistics teams Key Requirements - Education Bachelor s degree in business administration Marketing or any related field MBA preferred - Experience 3-5 years of experience in FMCG sales with at least 1-2 years in a supervisory role Skills - Strong leadership and team management skills - Excellent communication negotiation and interpersonal skills - Analytical mindset with data-driven decision-making abilities - Proficiency in MS Office and CRM tools - Attributes Result-oriented proactive self-motivated and adaptable to dynamic market conditions Key Performance Indicators KPIs - Achievement of sales targets monthly quarterly annual - Distributor and retailer engagement levels- Market share growth in the assigned region- Effective execution of promotional activities- Team performance and developmentPreferred Qualifications - Experience in handling key accounts and large-scale territories- Knowledge of regional languages for better market penetration ref updazz com