Prizaco is a growing FMCG confectionery snacks brand candies coated chocolates mouth fresheners etc committed to quality innovation and delightful consumer experiences We are seeking a strategic and creative Brand Development Manager to lead our brand s growth positioning and market presence Job Summary The Brand Development Manager will be responsible for developing and executing brand strategies enhancing brand awareness and ensuring consistent brand messaging across all channels The candidate will collaborate with cross-functional teams marketing product sales design to build brand equity drive growth and create differentiated positioning in the marketplace Key Responsibilities Develop refine and implement the overall brand strategy including positioning messaging and visual identity Conduct market research consumer insights and competitive analysis to identify trends opportunities and threats Define and manage brand architecture guidelines and ensure brand consistency across all touchpoints packaging website social media print etc Plan and execute brand campaigns product launches and promotional activities online offline Work with creative design content agencies to develop brand assets ads packaging collateral digital creatives Monitor key brand performance metrics brand awareness recall market share brand health and report insights to senior management Collaborate with sales distribution product development and supply chain to align brand initiatives with go-to-market execution Manage the brand budget optimize spend and measure ROI for branding activities Identify and forge partnerships sponsorships influencer collaborations and other brand-building alliances Stay updated on industry trends consumer behavior changes and competitor initiatives Mentor and guide junior team members if applicable Required Qualifications Skills Bachelor s degree in Marketing Business Administration or related field MBA preferred Minimum 3-6 years of experience in brand management brand development marketing in FMCG consumer goods or related sectors Proven track record of planning and executing brand campaigns and growing brand equity Strong analytical skills with ability to interpret data consumer insights and KPIs Excellent communication written verbal presentation and storytelling skills Creative thinker with a strategic mindset Ability to work cross-functionally and manage multiple projects simultaneously Proficiency in marketing tools analytics Google Analytics social media analytics etc MS Office Strong understanding of both digital and traditional marketing channels Attention to detail brand sensitivity and high ownership mentality Job Types Full-time Permanent Pay 25 000 00 - 50 000 00 per month Advantages Provident Fund Work Location In person

📌 Brand Development Manager – Confectionery Company (delhi) (New Delhi)
🏢 Nameless
📍 New Delhi