Role Responsibilities

AREAS OF RESPONSIBILITY PERFORMANCE MEASURES (QUANTITATIVE / QUALITATIVE)

- Outlet management (Qualitative)
- Conduct market recee with Sales team to evaluate and finalize the outlets
- Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO
- Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar
- Work towards development and innovations in Signage Elements example racks / main shop signage/ gandolas etc
- Collate and update TSEs & TLs monthly Scores in online & offline Portal
- Prepare and supervise contracts for rental outlets and get their approval through the legal team
- Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team
- Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments
- Brand communication and visibility (Qualitative)
- Help SCMM develop brand communication options at various channels as per brand imperatives
- Co-ordinate with vendors to oversee execution of signage in the state.




- Execute agrees visibility strategy and track and monitor visibility execution
- Responsible for the choice of outlets for implementation along with the Sales team.
- Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations leveraging USL portfolio for effective sell-in & sell-out.
- Budget (Qualitative)
- Coordinate with the manpower agency for various activities eg. claim settlement etc.
- Ensure accurate spend of budgets at the state level.
- Analytics (Quantitative)
- Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.
- Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan
- Train promoters for optimum performance (Qualitative)
- Responsible for training and development of the third-party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing
- Induct and train the promoters as per incentive schemes
- Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.

📌 State customer marketing Executive - Retail (Mumbai)
🏢 Diageo India
📍 Mumbai