Role Summary

We are looking for a Senior Associate Social Media with 5+ years of hands-on experience to own and scale our presence across all social platforms. You will drive the content strategy, community engagement, and paid-plus-organic growth that turn followers into customers and strengthen our partner and customer brand. This is an execution-heavy, results-driven role for someone who understands the two-sided marketplace model and can translate our range of home-service categories into engaging, conversion-focused content.

Key Responsibilities

Strategy & Planning

- Own the end-to-end social media strategy across Instagram, Facebook, YouTube, LinkedIn, X, and emerging platforms, aligned to brand and business goals.
- Build and manage a monthly content calendar covering both customer acquisition (bookings) and partner acquisition (service professionals).
- Define platform-specific KPIs — reach, engagement, followers, leads, and cost per acquisition — and report on performance.

Content & Creative

- Conceptualize and produce engaging content: reels, shorts, carousels, stories, customer testimonials, service explainers and how-to content, and partner spotlights.
- Write sharp, on-brand copy and captions with clear calls-to-action that drive bookings.
- Collaborate with designers, videographers, and freelancers to deliver a consistent content pipeline.

Community & Engagement

- Manage day-to-day community engagement — respond to comments, DMs, reviews, and queries promptly and professionally.




- Handle escalations and negative feedback on social channels in coordination with the customer support team.
- Build and nurture an online community of loyal customers and service partners.

Paid & Growth

- Plan and execute paid social campaigns (Meta Ads, YouTube, LinkedIn) to generate leads and bookings within target CAC.
- Run A/B tests on creatives, audiences, and copy; optimize campaigns for ROI.
- Track, analyze, and report campaign and organic performance using platform analytics and tools such as Meta Business Suite and Google Analytics.

Collaboration

- Coordinate with product, operations, and partner teams to align campaigns with service availability and city-level launches.
- Work with influencers and local micro-creators to expand reach and credibility.

Required Qualifications & Skills

- 5+ years of proven experience managing social media for consumer brands, marketplaces, or D2C / service businesses.
- Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
- Solid track record of growing engagement, followers, and leads across major platforms.
- Hands-on expertise with paid social advertising (Meta Ads Manager at minimum) and demonstrable ROI focus.
- Excellent written English and copywriting skills; ability to adapt tone for different platforms and audiences.
- Proficiency with content and scheduling tools (e.g., Canva, Meta Business Suite, Buffer/Hootsuite) and analytics dashboards.
- Working knowledge of short-form video creation and current social trends.
- Strong organizational skills to manage multiple campaigns, deadlines, and stakeholders.

📌 Social Media Marketing Associate (Hyderabad)
🏢 Kapston Services
📍 Hyderabad