About the Role

We are looking for a commercially minded Social Media Growth & Lead Generation Manager who can strengthen the digital presence of our media, authority-building, executive events and business platforms.

This is not merely a social media posting role. The successful candidate will be responsible for developing content strategies, growing relevant audiences, strengthening brand authority and converting organic visibility into qualified business enquiries.

The role requires someone who understands the relationship between content, positioning, audience development, community engagement and lead generation.

Key ResponsibilitiesSocial Media Strategy

- Develop and execute platform-specific social media strategies aligned with business objectives.
- Manage the presence of multiple brands and leadership profiles across LinkedIn, Instagram, Facebook, YouTube and other relevant platforms.
- Create monthly and quarterly content, audience-growth and lead-generation plans.
- Identify the most commercially valuable audience segments for each brand.
- Maintain consistent messaging, visual standards and brand positioning across platforms.

Content Planning and Execution
- Develop monthly content calendars covering thought leadership, educational content, case studies, event promotions, founder insights, media features and business opportunities.
- Write or supervise captions, posts, short-form scripts, carousel content, newsletters and campaign copy.
- Coordinate with graphic designers, video editors, writers and internal stakeholders.
- Repurpose long-form content into short-form posts, videos, carousels and platform-specific formats.
- Build the personal brands and authority positioning of senior leadership.

Organic Audience Growth
- Increase relevant followers, engagement, reach and brand discovery without relying exclusively on paid advertising.
- Develop LinkedIn and social media distribution strategies for B2B audiences.
- Identify trends,



conversations, communities and partnership opportunities relevant to our sectors.
- Build relationships with founders, executives, professionals, speakers, partners and industry communities.
- Manage comments, messages and audience interactions professionally.

Organic Lead Generation
- Develop campaigns that convert content engagement into enquiries, consultations, partnerships, event participation and commercial opportunities.
- Create and optimise calls to action, lead magnets, landing-page journeys and enquiry mechanisms.
- Conduct strategic outreach through LinkedIn and other relevant channels without using spam-based methods.
- Qualify incoming social media enquiries and coordinate with the business-development team.
- Track each lead from source to enquiry, meeting and commercial outcome.
- Improve conversion rates through continuous testing of content, messaging and offers.

Analytics and Reporting
- Monitor reach, engagement, follower quality, website traffic, enquiry volume and lead conversions.
- Prepare weekly performance dashboards and monthly strategic reports.
- Identify high-performing content themes, audience segments and conversion pathways.
- Recommend improvements based on data rather than assumptions.
- Maintain accurate records of organic leads and attributable opportunities.

Key Performance Indicators Performance will be measured through:
- Growth in relevant and decision-maker audiences
- Qualified organic leads generated
- Discovery calls or business meetings booked
- Website traffic originating from social media




- Conversion rates from content to enquiry
- LinkedIn profile and company-page growth
- Engagement quality rather than vanity metrics
- Consistency and quality of content execution
- Growth in event, partnership, media and service enquiries
- Accuracy and timeliness of performance reporting

Required Skills and Experience
- 3–5 years of experience in social media, digital marketing, content marketing or organic lead generation.
- Demonstrable experience growing brands or professional profiles organically.
- Strong understanding of LinkedIn, Instagram, Facebook and YouTube.
- Experience generating B2B leads through content, communities and professional networking.
- Excellent written English and solid business communication skills.
- Ability to write compelling social media copy and calls to action.
- Working knowledge of social media analytics, Google Analytics, CRM systems and lead-tracking tools.
- Understanding of content funnels, landing pages and conversion optimisation.
- Ability to manage multiple brands, deadlines and stakeholders.
- Commercial judgement and the ability to connect marketing activity with business outcomes.

Preferred Experience Candidates with exposure to any of the following will be preferred:
- Media and publishing
- Public relations
- Founder or executive branding
- Professional services
- Business events and conferences
- B2B communities
- Leadership programmes
- Personal branding or authority building
- International markets and audiences

What We Are Looking For The ideal candidate is:
- Strategic but capable of hands-on execution
- Creative without losing commercial focus
- Proactive and accountable
- Comfortable working with founders and senior leadership
- Interested in building respected brands rather than chasing temporary trends
- Able to present ideas, defend recommendations and demonstrate measurable results

📌 Social Media Growth & Lead Generation Manager (Noida)
🏢 Monarch Fusion Concepts
📍 Noida