India’s leading branding and design studio that works with brands across the globe to create memorable FMCG, Corporate & retail brands. We work with all our talent in our office in Chandigarh (Sector 17 Chandigarh) and Bangalore (Clayworks Shankara, Kanakpura Road) and are looking to expand our team with talented and experienced professionals!

Experience: 1-2 Years

CTC: ₹ 3–4 Lakhs PA

Location: Chandigarh About the Role

We are looking for a creative and proactive Social Media Executive/s who can help brands grow through thoughtful content planning, trend-led ideas and strong execution. The ideal candidate should be comfortable working with clients, creating content strategies, coordinating with designers and creators, and tracking performance.

Key Responsibilities - Content Strategy & Planning

- Develop content pillars and content buckets aligned with the brand's objectives.
- Create monthly content calendars across social media platforms.
- Identify content opportunities based on audience behaviour, industry trends and competitor analysis.
- Ensure content aligns with the brand's positioning and communication goals.

Growth & Organic Engagement

- Conceptualise content ideas that drive organic growth and engagement.
- Integrate products and services naturally into content formats.
- Stay updated with trends, platform updates and emerging content formats.
- Recommend campaigns and initiatives to improve reach, engagement and follower growth.

Content Creation

- Capture photos and videos using a smartphone for reels, stories and social media content.
- Assist in content production during shoots, events and client visits.
- Create content briefs and references for designers,



editors and creators.

Creative Direction & Quality Control

- Brief the creative team on content requirements and campaign objectives.
- Review creatives and provide explicit feedback to ensure quality and brand consistency.
- Coordinate revisions and ensure timely delivery of content assets.

Reporting & Analysis

- Track social media performance metrics and campaign results.
- Prepare monthly reports highlighting insights, learnings and recommendations.
- Monitor competitor activity and benchmark performance.

Client Communication

- Present content plans and campaign ideas to clients confidently.
- Lead content review discussions and gather feedback.
- Build strong client relationships through clear and professional communication.
- Coordinate approvals and ensure smooth project execution.

Skills Required

- Good understanding of Instagram, LinkedIn and Facebook
- Good visual storytelling and content ideation skills
- Ability to shoot and create content using a smartphone
- Basic understanding of reels, editing workflows - Strong communication and presentation skills
- Comfortable interacting with clients independently
- Organised, proactive and detail-oriented

Success Metrics

-Quality and consistency of monthly content calendars

- Growth in engagement and organic reach
- Timely execution of content plans
- Client satisfaction and retention
- Accuracy and quality of reporting
- Ability to generate fresh content ideas regularly

Ideal Candidate

Someone who can confidently say:

"I can understand a brand, build a content strategy, create content ideas that drive growth, coordinate with creatives, analyse performance and present my recommendations to clients."

📌 Social Media Executive (Chandigarh)
🏢 The Brand Palette
📍 Chandigarh