Strategic Content Creation: Develop and execute a content marketing strategy aligned with our GTM plans, product positioning, and campaign themes across the buyer journey.

Multi-Format Content Development: Write and produce compelling long-form and short-form content such as thought leadership articles, whitepapers, case studies, solution briefs, eBooks, infographics, landing pages, social media posts, and more.

Sales GTM Enablement: Partner with Sales, Product Marketing, and Business Development to create impactful collateral that enables conversations, educates prospects, and accelerates deal cycles.

SEO Digital Optimization: Optimize content for search, distribution, and performance. Collaborate with digital marketing to drive organic visibility and campaign reach.

Cross-Functional Collaboration: Work with Product Managers, SMEs, Sales, Design, and Marketing to ensure content accuracy, brand consistency, and creative excellence.

Performance Analytics:



Monitor the performance of content assets across channels (website, email, social, campaigns), analyze engagement, and continuously iterate for effectiveness.

Requirements

Bachelor s or master s degree in marketing, Communications, Journalism, or related field.

8-10 years of experience in B2B Technology content marketing, preferably in financial technology sector

Exceptional writing, storytelling, and editing skills able to shift between strategic and tactical content needs.

Experience using tools like HubSpot, WordPress, SEMrush, Google Analytics, Grammarly, and others to manage, publish, and track content.

Familiarity with demand generation, ABM strategies, and sales enablement content creation.

A balance of creativity and analytical thinking

📌 Senior Consultant, Content Marketing (Secunderabad)
🏢 Pennant Technologies Private
📍 Secunderabad