Key Deliverables: Lead generation - Ensure necessary leads are generated through CSEs and channel partners/open market Customer relationship management - Develop and maintain relationship with existing and potential customers - Educates customers with information to build their understanding of issues and capabilities - Goes beyond their day to day work to assist customers in a positive manner Dealer relationship management - Maintain relationship with local dealerships, TML dealers and local territory managers of TML Data management - Maintain all relevant data related to TML retail and TMF market share at assigned territories and report the same to Area Sales Manager. Team Management: - Manage a team of CSEs including target setting, dealer allocation, and performance management - Training and guiding CSEs - Ensure all CSEs and dealer sales team are aware of policies related to TMF product offerings - Makes sure self and team adheres to the team's expectations and guidelines, fulfills teams responsibilities, demonstrates personal commitment to the team