The Role

This is not a one-dimensional marketing hire. We're looking for someone who has done the work

- across channels, across markets, across industries. You will own the full marketing function: from how we position ourselves in the US market to how we build brand presence globally. You'll work directly with the founders and the GTM team to drive pipeline, build authority, and make WeLaunch impossible to ignore.

If you've only ever owned one channel or one geography, this role is not for you. If you've built marketing engines across multiple markets, juggled brand and performance simultaneously, and you understand what it takes to reach a sophisticated B2B buyer in the US - read on.

What You'll Own

Positioning & Messaging

- Define and own WeLaunch's positioning, value proposition, and messaging across all products and service lines
- Translate complex AI capabilities into clear, compelling narratives for US enterprise buyers
- Maintain messaging consistency across every channel and touchpoint

Content & Thought Leadership

- Build and execute a full content calendar - long-form, short-form, video, newsletters, case studies, whitepapers
- Ghostwrite founder content and manage personal brand strategy for leadership
- Drive SEO strategy and organic growth through high-quality, targeted content

Performance & Growth Marketing

- Plan and run paid campaigns across LinkedIn, Google, and Meta - you must understand how to spend money efficiently
- Own funnel metrics, CAC, conversion rates, and attribution reporting
- A/B test messaging, creative, and landing pages relentlessly





Brand & Design Direction

- Maintain and evolve the WeLaunch brand identity across all markets
- Brief and manage design output for campaigns, pitch materials, and digital presence
- Ensure the brand looks and feels premium in every market it operates in

Sales Enablement

- Build pitch decks, one-pagers, battle cards, and case studies that the sales team actually uses
- Create outbound sequences and ABM materials for target accounts
- Align closely with Sales & GTM to ensure marketing is directly contributing to revenue

PR & Community

- Build relationships with US tech, AI, and vertical industry media
- Identify and secure speaking opportunities, podcast appearances, and partnership placements
- Manage WeLaunch's presence in relevant communities - Slack groups, LinkedIn, industry forums

International Marketing

- Adapt messaging and campaigns for different markets - US, UK, Middle East, South Asia
- Understand cultural nuance in B2B communication across geographies
- Identify international expansion opportunities and support GTM planning accordingly

What You Must Have

- 3-4 years of marketing experience - with demonstrable work across at least four of the following:



content marketing, performance marketing, brand, product marketing, PR, SEO, email marketing, ABM, social media, events
- Direct, hands-on experience marketing to US audiences - not just awareness of the market
- Experience working with or for international markets - US, UK, Middle East, Southeast Asia, or similar
- Proven ability to build and execute multi-channel campaigns independently, without a large team beneath you
- Strong writing skills - you must be able to write world-class copy in English, not just manage those who do
- Experience in a B2B environment; agency, SaaS, or tech-enabled services strongly preferred
- Comfort with data - you know how to read a funnel, run an experiment, and report what's working
- Portfolio of real work - campaigns you ran, content you produced, results you drove

You Are A full-stack marketer. You've done brand work and you've done performance. You've written copy and you've briefed designers. You understand US buyer psychology and you've worked across international markets. You move rapid, you take ownership, and you don't wait to be told what to do next. You're as comfortable on a strategy call with the founders as you are pulling campaign data at midnight.

Bonus Points

- Experience marketing AI, automation, or vertical SaaS products
- Existing network in US tech, PE-backed operations, or field service industries
- Familiarity with tools: HubSpot, Apollo, Instantly, Notion, Figma, and analytics platforms

📌 Product Marketing Manager (India)
🏢 Welaunch
📍 India