About Oprata

We make Premium 925 sterling silver you never take off: waterproof, BIS-hallmarked jewellery, never seen before in India. Founded by a 20+ years Jewellery Industry veteran (ex-MMTC, launched their Silver Jewellery brand Sanchi), we're building the category of premium silver jewellery in India. 4.9★ Google rating, under 1% returns, under 5% RTO, 100%+ YoY growth. Bootstrapped, profitable and moving rapid. Available at oprata.in and across Myntra, Ajio, Flipkart and Amazon.

Role summary

You will own Oprata's entire paid-media engine; Meta, Google (Search, Performance Max, Shopping, Demand Gen) and other paid platforms and scale spend profitably as we grow from ₹20k/day toward ₹100k/day+. This is a hands-on, P&L-minded; role for someone who lives in the ad accounts and treats every rupee like it's their own. You are not "boosting posts"; you are building and running a profitable growth machine.

You will have complete freedom to make strategies and implementation, result is the key take away

Compensation

Salary is competitive and uncapped for the right person, structured as a strong fixed base plus a performance bonus, so you share in the results you create.

Key responsibilities

- Own strategy, structure, and daily management of Meta + Google + other paid channels
- Scale spend in stages while protecting blended MER (target ≥ 3x) and contribution margin
- Build campaign architecture across the funnel: awareness, prospecting (Advantage+ + manual), retargeting and value/high AOV
- Own detailed audience targeting; competitor conquest, lookalikes, interest stacks, custom audiences and GEO
- Drive creative testing in partnership with the design/social team; brief winning angles; manage reel vs static mix by funnel stage
- Own tracking hygiene end-to-end: Meta Conversions API, GA4, Enhanced Conversions,



UTM discipline and a blended MER dashboard
- Manage budgets, learning-phase discipline and scaling decisions
- Report weekly on CAC, ROAS, MER and contribution margin

Required experience & skills

- 3+ years in D2C/ecommerce performance marketing, personally managing ₹15–50L+/month in paid spend (not overseeing a team that did)
- Passion and entrepreneurial streak, one who can take ownership of what he/she is doing
- Deep, hands-on expertise across both Meta and Google Ads
- Fluency in MER vs platform ROAS, the learning phase, CAC/LTV, creative testing and attribution
- Hands-on with tracking setup (CAPI, GA4, Enhanced Conversions)
- A track record of specific, quantified results you personally drove

Nice to have

Fashion / jewellery / lifestyle D2C background · analytics/creative fluency

Our Selection Process

We hire on proven ability, not just interviews. Every candidate goes through three rounds:

Round 1 — Profile & Past Work.

Submit your CV plus evidence of past work and results — the specific numbers you personally drove (accounts, revenue, growth), portfolios, case studies, or dashboards. We're looking for real, quantified outcomes, not job titles.

Round 2 — Analyze Our Present Performance.

Shortlisted candidates receive access/brief to review Oprata's current performance in our ad accounts. You'll present what's working, what's broken and what you'd do differently, with specifics. This shows us how you think and how deeply you understand the craft.

Round 3 — Live Project + 3-Month Targets.

Finalists take on a short paid live project (real work on our business) and submit a 3-month plan with concrete targets they commit to hitting. These targets become the basis of the role: performance against them over the first three months defines confirmation and permanency of the position.

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