AIMPAKT Mediatek is looking for an experienced Digital Marketing Specialist with robust expertise in content strategy, audience engagement, lead generation and performance marketing.

1. Content Strategy & Engagement

- Develop content and social media strategies aligned with client objectives.
- Plan and manage content calendars across LinkedIn, Instagram, Facebook and other platforms.
- Coordinate with content, design and video teams for timely execution.
- Create initiatives to increase reach, engagement, followers and brand visibility.
- Analyse audience behaviour, content performance and competitor activity.
- Manage multiple client accounts and ensure consistent communication and delivery.

2. Performance Marketing

- Plan, execute and optimize paid campaigns across Google, Meta and LinkedIn.
- Manage campaign budgets and improve CTR, CPC, CPL, ROAS and conversions.
- Conduct audience targeting, keyword research, retargeting and A/B testing.




- Support lead-generation campaigns through paid media, landing pages and email marketing.
- Track campaign performance and provide actionable recommendations.
- Monitor conversion tracking, lead quality and overall campaign effectiveness.

Required Skills

- Strong experience in digital marketing, content strategy and performance marketing.
- Proven ability to improve social media engagement and campaign conversions.
- Hands-on knowledge of Google Ads, Meta Ads and LinkedIn Campaign Manager.
- Good understanding of SEO, SEM, analytics and conversion tracking.
- Strong analytical, communication and client-management skills.

Required Tools Experience:

Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4, Search Console, Looker Studio, SEMrush, Ahrefs, Canva, and AI marketing tools.

📌 Digital Marketing Specialist (Maharashtra)
🏢 Aimpakt Mediatek
📍 Maharashtra