Job Title Performance Marketing Associate - Role Type WFO Full time - Location Mylo office Sector-44 Gurgaon - Experience Required 1-2 years - Team Marketing Community About the role - As a Performance Marketing Associate at Mylo you will be a key part of our marketing team which includes performance influencer and brand marketing specialists You will take ownership of driving growth for a portfolio of 2-3 products through performance marketing strategies focused on demand generation and customer acquisition - In this role you will collaborate closely with a highly skilled team including creative designers brand managers and data analysts who will support your efforts to develop impactful ad creatives and product messaging This cross-functional collaboration ensures that you have the resources necessary to optimize campaigns and deliver measurable results This role will allow you to - Own the marketing funnel From generating awareness to driving conversions and retention for the products under your portfolio - Create compelling ads Leverage A B testing and a variety of growth-hacking techniques to discover what works best for different audiences and platforms - Leveraging data-driven insights Monitoring and optimizing performance across multiple channels to maximize ROI - Collaborating across departments Working with creative product and design teams to craft visually compelling and strategically sound marketing materials - Testing and innovating Implementing A B testing and utilizing innovative growth strategies to refine campaigns and improve outcomes Requirements - 1-2 years of experience in performance marketing or digital marketing with a proven track record of managing paid campaigns - Proficiency in Google Ads Facebook Ads Manager and other relevant platforms - Strong analytical skills with experience using tools such as Google Analytics Excel or other marketing data tools - Excellent communication skills and ability to work in a quick-paced environment - A passion for staying on top of the latest trends in digital marketing Nice-to-Have - Familiarity with CRM systems and marketing automation tools - Experience with creating reels - Experience working in the e-commerce parenting or health wellness industriesWhy Join Mylo - Be part of a fast-growing company with a strong mission to help families - Work with a talented and passionate team - Opportunity for growth and career advancement - A culture of innovation experiment - Uncapped leave policy ref updazz com