Title: Digital Marketing Executive

Experience: 3-6 Years

Location: Tharamani, Chennai (Work from Office)
Department: Marketing

Notice Period: Immediate Joiner Preferred

Role Purpose and Scope

The Digital Marketing Executive is responsible for planning, executing, and optimizing digital marketing initiatives to generate business opportunities, strengthen brand visibility, and support business growth across India and New Zealand operations. The role involves managing digital campaigns, content creation, social media engagement, website updates, market research, AI-driven marketing initiatives, and supporting the marketing activities of ManageMyHealth (MMH) in New Zealand and India.

The incumbent will work closely with the Executives to ensure effective execution of marketing strategies, lead generation initiatives, and brand-building activities while leveraging emerging AI tools and technologies to enhance productivity and marketing outcomes.

Key Responsibilities

Digital Marketing & Lead Generation

- Plan, execute, and monitor innovative digital marketing campaigns to generate qualified business leads.
- Develop and implement online marketing strategies across various digital channels.
- Track campaign performance, lead generation effectiveness, and return on investment (ROI).
- Optimize campaigns based on performance metrics and analytics.
- Manage paid and organic marketing activities to improve reach and engagement.

Brand Management & Corporate Communications

- Promote the Company's products and services through online and offline channels.
- Coordinate the design, development, and distribution of promotional materials.
- Advertise and promote the Company and its products/services across multiple media platforms.
- Develop marketing collateral, presentations, brochures, newsletters, and communication materials.
- Plan and organize interviews, media interactions, webinars, and press conferences where required.
- Prepare and circulate newsletters, company updates, and marketing communications.

Website Management & Digital Presence

- Monitor, update, and maintain the Company's websites and digital assets.
- Coordinate website content updates, landing pages, and campaign-related changes.
- Ensure websites remain current, accurate, and aligned with business objectives.
- Improve website performance, user engagement, and search engine visibility.
- Address website-related content and customer enquiries.

Social Media Management





- Manage and grow the Company's social media presence across relevant platforms.
- Create and publish engaging content to increase brand awareness and audience engagement.
- Monitor social media activities and respond to customer queries professionally.
- Track social media performance and recommend improvements.

AI-Driven Marketing and Support

- Research, evaluate, and implement emerging Artificial Intelligence (AI) tools relevant to marketing, content creation, lead generation, analytics, and business productivity.
- Utilize AI platforms to improve marketing efficiency, content quality, campaign effectiveness, and reporting.
- Develop and maintain AI-assisted marketing Support, templates and best practices.
- Identify opportunities to automate marketing and Support processes using AI technologies.
- Train and support internal teams on the effective use of approved AI tools and platforms where required.
- Stay updated on global AI trends and recommend practical applications that support business objectives.

ManageMyHealth (New Zealand) Marketing Support

- Provide dedicated marketing and digital marketing support for the ManageMyHealth (MMH) business in Recent Zealand.
- Work closely with the CFO and New Zealand stakeholders to execute marketing initiatives.
- Support lead generation, customer engagement, content creation, digital campaigns, and promotional activities for the New Zealand market.
- Assist in developing and implementing market-specific marketing strategies.
- Coordinate marketing campaigns, website updates, social media activities, and communication initiatives for MMH.
- Monitor campaign effectiveness and provide recommendations for continuous improvement.

Market Research & Competitive Analysis

- Conduct market research to identify customer needs, industry trends, competitor activities, and emerging opportunities.
- Collect and analyze information relating to consumers, competitors, products, and market conditions.
- Design and administer surveys to understand customer preferences and market demands.
- Prepare reports, presentations,



and actionable recommendations based on research findings.
- Provide competitive analysis on market offerings, pricing models, business strategies, and industry trends.

Client Engagement & Business Support

- Network with industry experts, prospective customers, and business partners to strengthen brand awareness.
- Deliver presentations, demonstrations, and marketing support during client meetings and events.
- Gather customer feedback and share insights with sales and product teams to support business growth.
- Support sales teams with marketing collateral, proposals, and customer-facing materials.

Reporting & Analytics

- Prepare regular reports on marketing performance, lead generation, campaign outcomes, website analytics, and social media metrics.
- Analyze marketing data and recommend strategies for improvement.
- Maintain accurate marketing records and documentation.
- Present periodic performance reports to management.

Collaboration & Team Support

- Work collaboratively with internal teams including Sales, Operations, Product Development, Finance, and Leadership.
- Provide guidance and support to junior team members where required.
- Contribute to continuous improvement initiatives within the marketing function.

Key Skills & Competencies

- Digital Marketing Strategy & Execution
- Social Media Marketing
- Content Development & Copywriting
- Website Management (WordPress or equivalent platforms)
- Search Engine Optimization (SEO)
- Email Marketing
- Marketing Automation Tools
- AI Tools for Marketing & Content Creation
- Data Analytics & Reporting
- Market Research & Competitive Analysis
- Graphic Design Coordination
- Presentation & Communication Skills
- Project Management
- Stakeholder Management

Key Performance Indicators (KPIs)

- Lead Generation Targets
- Campaign ROI and Conversion Rates
- Website Traffic and Engagement Metrics
- Social Media Growth and Engagement
- Content Delivery Timeliness and Quality
- AI Adoption and Process Improvement Initiatives
- Marketing Support Effectiveness for ManageMyHealth (NZ)
- Brand Awareness Initiatives
- Research and Market Intelligence Contributions
- Internal Stakeholder Satisfaction

Additional Responsibilities

The employee shall undertake any other duties, assignments, projects, or responsibilities as may be assigned by the CFO, CEO, or Management from time to time in line with organizational requirements and business priorities.

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