Role Overview: The Area Sales Manager (ASM) is responsible for achieving sales and collection targets by leading, motivating, and developing a team of Territory Sales Managers (TSMs) and Territory Sales In charge (TSIs). The role demands strong leadership, analytical, and people management skills to drive growth and ensure smooth sales operations within the assigned territory.

Key Responsibilities:

1. Sales & Territory Management

- Develop and manage the sales network within the assigned territory.
- Plan and execute sales strategies, budgets, and coverage plans (yearly, monthly, weekly).
- Prepare and achieve customer-wise, territory-wise, and product-wise sales targets.
- Identify growth opportunities and ensure effective utilization of resources.

2. Team Leadership & Development

- Recruit, train, and retain quality TSIs in coordination with HR and management.
- Provide ongoing coaching, mentoring, and performance feedback to team members.
- Foster team spirit through meetings, communication, and motivational activities.
- Ensure adherence to company values, ethics, and disciplined work practices.

3. Sales Promotion & Market Execution

- Design and implement effective promotional strategies and sales systems.
- Conduct product training sessions and demos for TSIs and customers.




- Manage relationships with key decision-makers including school principals, trustees, and educators.
- Organize and participate in product demos, presentations, and promotional events.

4. Customer Relationship & Service Excellence

- Ensure seamless customer onboarding, training, and after-sales support.
- Maintain robust relationships with schools and educational institutions.
- Oversee customer satisfaction surveys and implement service improvement plans.
- Coordinate with Customer Care Executives (CCEs) to ensure timely resolution of customer issues.

5. Performance Monitoring & Reporting

- Track team performance through reports and dashboards (e.g., SFAS system).
- Analyze data to make informed business decisions and corrective actions.
- Submit accurate and timely sales reports, expense statements, and performance summaries.
- Keep management informed of market trends, competitor activities, and new opportunities.

6. Revenue & Collections

- Drive timely payment collections as per company norms.
- Monitor outstanding payments and coordinate with the sales team to ensure closure.
- Maintain accountability for sales targets, growth goals, and collection efficiency.

📌 Area Sales Manager (Tamil Nadu)
🏢 Navneet Toptech
📍 Tamil Nadu