JD: Marketing Specialist

Role Overview

We are looking for a hands-on, creative, and technology Marketing Specialist with about 3 years of experience. In this role, you will be responsible for building and managing our content library, digital presence, driving outbound and inbound initiatives, and supporting events. You will play a pivotal role in visibility of our SAP services and our proprietary tech accelerators in the identified global markets.

Key Responsibilities

1.

Marketing Content

Library  Own, develop, and maintain the repository of sales and marketing collateral, with a specific focus on high-impact presentations, infographics, videos, etc.

 Collaborate with leadership teams and subject matter experts to translate expertise,

experience, and case studies into compelling visuals and customer-facing assets

2.

Website

Management  Serve as the gatekeeper of the company website, ensuring content is curated, up-to-

date, and aligned with our latest offerings and IP initiatives  Basic management of the CMS to upload blogs, resources, case studies, and event pages

3.

Social Media

Management  Own the content calendar and publishing across our corporate social media channels,

with a focus on LinkedIn  Support in creation of engaging posts that highlight expertise, culture, success stories,

and updates  Monitor industry trends and engage with relevant communities and partners

4.

Event





Support  Drive and support end-to-end event participation, from tracking event calendar managing registrations through post event activities  Develop dedicated event content and creative assets  Execute post-event activities, including follow-up communications and lead tracking

- SEO and AI Search Optimization (GEO)

 Execute on-page, off-page, and technical SEO strategies to improve organic rankings for identified keywords  Adapt and optimize content for AI, ensuring our brand, IPs, and solutions are accurately cited and recommended by AI engines like ChatGPT, Claude, and Google Gemini

6.

Performance

Reporting and Analytics  Track, analyse, and report on monthly KPIs across all digital channels (web traffic, SEO,

GEO rankings, social engagement, any ad spend, and conversion rates)

Requirements

Requirements and Qualifications  3 years of proven experience in a digital marketing role, preferably within enterprise (ERP)

solutions and SaaS sector.

 AI tool fluency and an understanding of how AI is shifting traditional marketing  Experience working with CMS platforms, CRM tools, and Analytics tools  Strong communication skills and a good design sense (hands on with design tools)

 Rapid and eager learner. A self-starter who can multi-task  Ability to work and coordinate with multiple internal and external stakeholders

📌 Marketing Specalist (Pune)
🏢 Groupsoft Us
📍 Pune