Marketing Manager – International Business

Role Overvie w

SUN Mobility is looking for a hands-on Marketing Manager to lead end-to-end marketing across international markets, including Kenya, the Philippines and future expansion markets across Africa and Southeast Asia. The role will own marketing strategy, content strategy and channel strategy while building marketing capabilities from 0 to 1 in new markets

Working closely with business leaders, local teams and the India marketing team, the Marketing Manager will drive market launches, integrated marketing campaigns, agency management, partnerships and brand building to accelerate business growth across geographie s.

Key Responsibilities

- Own end-to-end marketing planning for international markets, translating business priorities into country-specific marketing plans, launch roadmaps, content strategies, channel strategies and measurable outcomes
- Build marketing capabilities from 0 to 1 by establishing local marketing processes, onboarding agencies, defining market messaging, creating playbooks and setting up scalable marketing operations
- Develop SUN Mobility’s global brand positioning, core story, and messaging framework for international markets, ensuring consistency across countries while adapting communication for local customers, partners, media, governments, and ecosystem stakeholders
- Plan and execute integrated marketing campaigns across ATL, BTL, PR, digital, social media, events, partnerships and on-ground activation
- Lead market launches, exhibitions, partner showcases, customer events and stakeholder engagements, ensuring seamless planning, branding, communications and execution
- Manage PR, creative, digital, social media, content, events and activation agencies across multiple markets, ensuring high-quality execution, budget control and timely delivery




- Develop localized marketing content across social media, websites, PR, presentations, brochures, videos, customer stories, case studies and sales collateral while maintaining brand consistency
- Drive PR, media relations and thought leadership through press releases, media engagements, spokesperson communications and launch announcements
- Build co-marketing initiatives with OEMs, distributors, dealers, financiers, fleet operators and ecosystem partners to strengthen brand awareness and market adoption
- Collaborate with business development, product, operations, legal, finance, leadership and India marketing teams to ensure marketing execution is aligned with business priorities
- Track campaign performance, market trends, competitor activity, media coverage and marketing ROI, providing regular insights and recommendations to leadership

Desired Candidate Profile

- 6 - 8 years of experience in integrated marketing, brand, communications and growth marketing. Experience in mobility, automotive, clean energy, technology or infrastructure sectors is preferred
- Demonstrated 0-to-1 experience in building marketing for a recent geography, product, business or market expansion
- Experience developing marketing strategy, content strategy and channel strategy, with hands-on execution across multiple marketing channels
- Proven experience managing agencies across PR, social media, digital marketing, creative, events and content production
- Experience working across international markets or with cross-functional global teams is highly desirable
- Strong communication, presentation and storytelling skills, with excellent project and stakeholder management capabilities
- Entrepreneurial, hands-on and comfortable working in fast-paced, ambiguous international markets
- Willingness to travel internationally as required (up to 30%)

📌 Marketing Manager – International Business (Bengaluru)
🏢 Sun Mobility
📍 Bengaluru