Marketing Executive

Position Title: Marketing Executive

Location: Small Animal Hospital, Mahalaxmi

Department: Marketing

Reports To: Assistant Manager – Marketing / Head – Hospital Administration & Services

Job Type: Full-Time

Position Overview The Marketing Executive will be responsible for supporting and executing marketing initiatives to enhance the hospital's brand visibility, increase patient footfall, strengthen customer engagement, and promote the hospital's services across offline and digital platforms. The role requires a hands-on individual who can coordinate branding, community outreach, events, digital marketing, graphic design, and promotional activities while working closely with internal stakeholders and external partners.

Key Responsibilities

1. Event Management & Community Engagement

- Coordinate and execute health camps, pet adoption drives, vaccination camps, pet care workshops, awareness campaigns, and other community engagement activities.
- Assist in planning and executing promotional events, exhibitions, conferences, and pet expos.
- Support the development of partnerships with pet shops, NGOs, breeders, corporate organizations, schools, and community groups.
- Coordinate logistics, promotional material, vendor requirements, and event execution.
- Represent the hospital during events and community outreach initiatives.

1. Branding & Public Relations

- Execute branding initiatives to strengthen the hospital's market presence.
- Ensure consistent implementation of the hospital's brand guidelines across all communication channels.
- Assist in preparing press releases, newsletters, promotional content, and marketing communications.
- Coordinate with media partners, influencers, and external agencies for promotional activities.
- Monitor customer feedback and online reputation, escalating concerns where necessary.

1. Digital Marketing

- Manage the hospital's social media platforms by planning, creating, scheduling, and publishing engaging content.
- Support digital marketing campaigns across Meta (Facebook & Instagram), LinkedIn, Google Business Profile, and other online platforms.
- Coordinate website updates, blogs, service pages, doctor profiles, and announcements.
- Execute email, SMS, and WhatsApp marketing campaigns.
- Track campaign performance, engagement metrics, and prepare monthly marketing reports.
- Monitor online reviews and respond to customer queries in coordination with relevant departments.





1. Graphic Design & Content Creation

- Design brochures, flyers, posters, standees, banners, presentations, certificates, invitation cards, and other marketing collaterals using Canva or similar design tools.
- Create engaging social media creatives, videos, reels, and promotional content.
- Coordinate with external agencies for photography, videography, printing, and advanced design requirements.
- Ensure all marketing materials adhere to the hospital's branding standards.

1. Promotional Campaigns

- Execute offline marketing campaigns through print media, brochures, banners, radio, outdoor advertising, and local partnerships.
- Coordinate production and distribution of promotional materials.
- Support awareness campaigns, seasonal promotions, CSR initiatives, and hospital marketing activities.
- Monitor campaign execution and share recommendations for improvement.

1. Customer Engagement & CRM

- Support customer engagement and loyalty initiatives.
- Coordinate referral programs and customer appreciation activities.
- Conduct customer feedback surveys and share insights with the management team.
- Support communication campaigns for existing clients through email, SMS, WhatsApp, and other customer engagement channels.

1. Marketing Collateral Management

- Maintain and update the hospital's marketing collateral repository.
- Ensure brand consistency across all printed and digital communication.
- Coordinate inventory and procurement of promotional merchandise, giveaways, and marketing materials.

1. Reporting & Budget Coordination

- Assist in tracking marketing expenses and maintaining campaign budgets.
- Prepare monthly reports on campaign performance, events, customer engagement, and marketing activities.
- Maintain records of marketing assets, vendor deliverables, and campaign documentation.

1. Vendor & Partnership Coordination

- Coordinate with printers, advertising agencies, photographers, event vendors, influencers, and promotional suppliers.
- Ensure timely execution of vendor deliverables and marketing activities.




- Support the development and maintenance of local partnerships to enhance the hospital's visibility.

1. Internal Branding & Employee Engagement

- Design creatives for internal communication, employee engagement activities, recruitment campaigns, and hospital celebrations.
- Support HR and Operations with branding materials for internal initiatives and employer branding.
- Assist in creating presentations, newsletters, certificates, and communication materials for internal events.

Required Qualifications & Skills
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2–3 years of experience in Marketing, preferably in healthcare, veterinary, hospitality, retail, or other service industries.
- Hands-on experience in digital marketing, social media management, branding, and content creation.
- Proficiency in Canva; working knowledge of Adobe Photoshop or Illustrator will be an added advantage.
- Basic understanding of Meta Business Suite, Google Business Profile, email marketing, and digital marketing concepts.
- Excellent written, verbal, and interpersonal communication skills.
- Strong organizational, coordination, and project management abilities.
- Ability to manage multiple assignments in a quick-paced environment.
- Creative mindset with attention to detail.
- Proficiency in MS Office (Excel, PowerPoint, and Word).
- Passion for animals and the veterinary healthcare industry will be an added advantage.

Desirable Skills & Experience
- Experience in healthcare, veterinary, hospitality, or service industry marketing.
- Basic photography, videography, or video editing skills.
- Experience in event management, community outreach, and customer engagement initiatives.
- Familiarity with CRM tools and customer loyalty programs.
- Ability to interpret marketing metrics and prepare campaign performance reports.

Working Conditions
- Comfortable working on weekends for events offsite/onsite
- Frequent interaction with clients, pet owners, vendors, media representatives, and community partners.
- Occasional field visits for branding activities, partnerships, and marketing events.
- This role is part of a lean marketing team in a startup hospital. The incumbent will be expected to work across both digital and offline marketing functions and support end-to-end marketing initiatives as required.

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