Mandatory Criteria Can t be neglected during screening 1 Must have 5 years of B2B product marketing experience preferably in SaaS tech 2 Must have robust GTM Go-To-Market strategy ownership for product feature launches 3 Must have deep understanding of B2B SaaS products sales cycles and subscription models 4 Must have strong product positioning messaging and storytelling skills for global markets 5 Must have experience with HubSpot for automation email and WhatsApp campaigns 6 Must be highly analytical with proven expertise in Google Analytics 4 GA4 for performance ROI tracking 7 Must have experience designing localized Multi-Country marketing strategies 8 Must be proficient in creating sales enablement content product decks case studies battle cards 9 Must be able to collaborate effectively with Product Sales and Customer Success teams Description Organizational Overview - Yanolja Cloud Solution Pvt Ltd YCS is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses - With more than 480 Team members and 20 years of experience YCS currently has 40 000 customers in over 170 countries with 50 supported languages in our software and a 24 7 support network to match - We have a Local team in 15 countries including India Thailand Indonesia Philippines Sri Lanka South Africa Tanzania Uganda USA Mexico and counting Profile Overview We are looking for a strategic and creative Product Marketing Manager to lead product positioning messaging and go-to-market strategies across multiple international markets - including India Thailand Philippines USA Mexico and Africa The ideal candidate will have a deep understanding of B2B SaaS products strong storytelling skills and the ability to tailor marketing strategies for diverse global audiences This role requires a balance of analytical thinking creative execution and cross-functional collaboration to directly drive product adoption engagement and market growth and revenue acceleration Roles Responsibilities - Lead the development and execution of global Go-To-Market GTM strategies for new feature releases and products ensuring localized alignment - Conduct in-depth market competitor and customer research to develop and continuously refine compelling differentiated product positioning and messaging - Own the localization of messaging and campaigns collaborating with regional teams to ensure cultural relevance and maximum impact across target international markets - Design and execute performance-driven marketing funnels and digital campaigns aimed at driving qualified lead generation pipeline acceleration and customer nurturing for reducing churn generating cross sell opportunities - Serve as the voice of the customer and the market expert fostering deep collaboration across Product Sales and Customer Success teams for successful GTM execution - Develop high-impact sales enablement materials e g product decks battle cards case studies and compelling customer-facing content - Manage and optimize marketing automation efforts within HubSpot to execute targeted email Whatsapp campaigns and monitor conversion performance - Apply a data-driven approach leveraging Google Analytics 4 GA4 and other tools to measure campaign ROI user behavior and continuously optimize conversion paths - Oversee the design direction and creation of core marketing materials ensuring brand consistency and visual appeal Key Competencies - Strategic GTM Leadership Demonstrated ability to develop and execute sophisticated data-backed Go-to-Market strategies that drive product adoption and revenue - Global Positioning Storytelling Exceptional skill in crafting differentiated product positioning compelling messaging and localized content for diverse international B2B audiences - B2B SaaS Expertise Deep understanding of the B2B sales cycle SaaS subscription models and how product marketing supports pipeline acceleration - Analytical Data-Driven Mindset Proficiency in interpreting marketing and product usage data to derive actionable insights and measure performance ROI - Cross-Functional Collaboration Strong interpersonal and communication skills to effectively align and influence stakeholders across Product Sales and Creative teams globally Requirements - 5 years of proven experience in B2B product marketing preferably in SaaS or tech - Proficiency in HubSpot Photoshop and Canva - Strong analytical skills with experience using Google Analytics 4 GA4 - Ability to manage multiple projects in a fast-paced collaborative environment - Excellent command of written and verbal English - Bonus Familiarity with design or prototyping tools such as Figma - Salary 13 0-16 0 LPA ref updazz com