Title: Influencer Marketing & PR Manager

Type: 4-6 Years of experience

Industry: D2C, wellness, nutrition, lifestyle, FMCG.

We're looking for a sharp, creative, and highly organized Influencer Marketing & PR Managerto own and scale our influencer ecosystem. If you live and breathe Instagram and YouTube, have a keen eye for authentic creators, and can seamlessly move between campaign briefs, creative ideation, and performance metrics, we'd love to hear from you.

What You'll Do

- Scout, evaluate, and onboard influencers (nano to macro) who align with our brand values, aesthetics, and audience.
- Own end-to-end influencer campaigns, including briefing, negotiations, content approvals, execution, and performance tracking.
- Lead and mentor a team of 1–2 junior executives, ensuring timely delivery and quality output.
- Negotiate commercials, deliverables, and exclusivity terms with influencers and talent agencies to maximize ROI.
- Collaborate closely with Brand, Creative, and Performance teams, while coordinating with influencers, agencies, and production partners.
- Plan and execute shoots, including founder/CEO-led content, from concept to final delivery.
- Contribute to content ideation and prepare the first draft of scripts for creator campaigns, founder-led videos, and organic social content.
- Review and refine scripts and content with the creative team to ensure strong storytelling and brand consistency.
- Monitor and optimize campaign performance with a strong focus on maintaining and improving ROAS, CTR, engagement rates, and overall campaign efficiency.




- Work closely with the performance marketing team to identify high-performing creators and scale winning campaigns.
- Use basic video editing tools (CapCut, Adobe Premiere, or similar) to review cuts, suggest edits, and guide creators on content quality.
- Maintain influencer databases, campaign trackers, and reporting dashboards using Google Sheets and Excel.
- Develop and execute PR strategies to strengthen brand visibility and reputation.
- Build and maintain relationships with media, journalists, and industry publications.
- Draft and distribute press releases, media pitches, and brand communications.
- Coordinate PR campaigns, product launches, and founder profiling initiatives.
- Monitor media coverage, track PR performance, and identify recent media opportunities.
- Collaborate with brand, influencer, and marketing teams to ensure consistent messaging.
- Manage media inquiries and support crisis communication when required

What We're Looking For

- 2–4 years of hands-on experience in Influencer Marketing, preferably in D2C, wellness, nutrition, FMCG, beauty, or lifestyle brands.
- Strong creative and aesthetic sensibility with an eye for high-quality, on-brand content.
- Proven experience independently managing and negotiating influencer partnerships.




- Strong understanding of performance metrics and ability to optimize campaigns for ROAS, CTR, CAC, and engagement.
- Ability to wear multiple hats—strategist, coordinator, creative reviewer, and team lead.
- Strong understanding of Instagram and YouTube content formats.
- Ability to develop content concepts and write the first draft of scripts for reels, founder videos, and creator collaborations.
- Basic proficiency in video editing tools and familiarity with storytelling and scriptwriting.
- Highly organized, detail-oriented, and process-driven.
- Excellent written and verbal communication skills.
- Proficiency in Google Sheets and Excel for campaign reporting and management.

Good to Have

- Experience managing or mentoring junior team members.
- Prior experience handling founder/CEO-facing shoots.
- Existing relationships with creators, talent managers, or agencies in the wellness, beauty, or lifestyle space.
- Understanding of paid amplification, whitelisting, Spark Ads, and creator whitelisting.
- Experience working closely with Meta performance campaigns and creator-led ads.

Why Join Us

- High-ownership role with significant creative and strategic influence.
- Opportunity to work with a fast-growing premium D2C brand.
- Collaborative, ambitious, and low-ego culture.
- Competitive compensation with performance-based incentives.
- A chance to build and shape a strong creator ecosystem from the ground up.

Interested candidates can share their CV along with their portfolio at: [Confidential Information]

📌 Influencer Marketing & PR Manager (Mumbai)
🏢 Ace Blend
📍 Mumbai