Job DescriptionHead – Personal Brand & Digital Growth

Company: Asset Deals LLP

Location: Gurgaon

Department: Brand, Marketing & Media

Employment Type: Full-Time

Experience Required: 10–12+ Years

About Asset Deals LLP

Asset Deals LLP is building one of India's most influential real estate investment brands through education, digital media, thought leadership, podcasts, and high-impact content.

We are looking for a visionary leader to build and scale the personal brand of Vineet Chelani , expand the reach of the "Chai with Chelani" podcast, and establish Asset Deals as the most trusted real estate investment advisory brand in India.

Position Overview

This is a leadership position responsible for owning the complete personal branding and digital growth strategy.

The ideal candidate should have personally built brands from zero to large-scale audiences , managed large content ecosystems, and successfully grown followers, engagement, and business impact across multiple digital platforms.

The candidate should also have deep expertise in content amplification , ensuring that every piece of content reaches the right audience through both organic and paid distribution strategies.

Key ResponsibilitiesPersonal Brand Strategy

- Develop and execute the long-term personal branding strategy for Vineet Chelani.
- Position Vineet Chelani as one of India's leading voices in real estate investment and entrepreneurship.
- Build a consistent and premium brand identity across all platforms.

Chai with Chelani – End-to-End Ownership Take complete ownership of the podcast, including:
- Identifying and inviting industry leaders, founders, developers, investors, and business personalities.
- Researching guests and preparing interview briefs.
- Planning episode themes and content flow.
- Managing production schedules.
- Creating launch and promotional strategies for every episode.
- Maximizing audience reach and engagement.

Digital Growth & Community Building

Drive significant growth across





- Instagram
- LinkedIn
- YouTube
- Facebook
- X (Twitter)
- Emerging digital platforms

Focus on increasing:
- Followers
- Subscribers
- Engagement
- Watch time
- Reach
- Community participation

Content Strategy Lead the planning and execution of:
- Real estate educational videos
- Investment insights
- Market updates
- Podcast content
- YouTube Shorts
- Instagram Reels
- LinkedIn thought leadership
- Founder stories
- Customer success stories
- Brand campaigns

Content Amplification Develop and execute amplification strategies to maximize the reach of every content asset.

This includes

- Paid social amplification
- Influencer collaborations
- Community distribution
- Cross-platform promotion
- Content repurposing
- Strategic partnerships
- Performance marketing integration

The candidate should understand how to turn high-quality content into high-impact visibility.

Lead Generation Through Content

Build content systems that generate qualified enquiries for:
- Branded Residential Sales
- Commercial Real Estate
- Dholera Investments
- Goa Investments
- Investment Advisory

Measure content performance based on both audience growth and business outcomes.

Team Leadership

Build and lead a high-performing team including:
- Content Strategists
- Social Media Specialists
- Video Editors
- Graphic Designers
- Copywriters
- Agency Partners
- Performance Marketing Teams

Create processes, KPIs, and reporting systems to ensure consistent execution.

Preferred Candidate Profile

We are looking for professionals who have:
- Minimum 10–12 years of experience in personal branding,



digital marketing, content strategy, or media leadership.
- Personally scaled a founder's brand, corporate brand, or creator platform from zero to a significant audience .
- Demonstrated success in building large communities and increasing engagement.
- Strong expertise in content amplification , audience growth, and digital distribution.
- Experience leading cross-functional marketing and creative teams.
- Robust understanding of YouTube, Instagram, LinkedIn, and emerging digital platforms.
- Experience in entrepreneurship, finance, real estate, or business content is highly preferred.

Required Skills
- Personal Branding
- Brand Strategy
- Digital Growth
- Content Strategy
- Podcast Production
- Audience Development
- Content Amplification
- Social Media Leadership
- Video Marketing
- Influencer Marketing
- Community Building
- Performance Analytics
- Leadership & Team Management
- Project Management

Compensation
- Attractive Fixed Salary Package
- Leadership Role
- Long-Term Career Growth
- Opportunity to Build a National Brand

Why Join Asset Deals?
- Lead the digital journey of a fast-growing founder and company.
- Build one of India's most influential real estate and investment media platforms.
- Work directly with the founder on high-impact initiatives.
- Enjoy complete ownership, strategic decision-making, and the prospect to create a lasting industry influence.

Ideal Candidate We are looking for a builder—not just a marketer.
- The ideal candidate has successfully taken a founder, creator, or corporate brand from zero to significant scale , understands how to create compelling content, amplify it across platforms, build engaged communities, and convert attention into business growth. If you have a proven track record of creating influential digital brands and leading high-performing marketing teams, Asset Deals LLP offers an opportunity to build something extraordinary.

📌 Head – Personal Brand & Digital Growth (Gurugram)
🏢 Asset Deals
📍 Gurugram