About the Role The Executive Direct Marketing Business is responsible for driving loan disbursements in the assigned territory by sourcing, converting, and closing quality loan cases. The role manages the endtoend lifecycle from lead generation to disbursement while ensuring earlystage portfolio quality.

Key Responsibilities

Business Development & Lead Generation

- Achieve monthly disbursement targets
- Generate leads through open market sourcing, service center visits, and existing customer referrals.
- Follow up and convert leads from campaigns, call centre leads, CIBIL triggers, Mahindra website enquiries, and WhatsApp leads
- Maintain a minimum leadtodisbursement conversion ratio of 15%

Customer & Relationship Management

- Conduct 34 daily field visits for lead conversion, document collection, and customer engagement
- Build and maintain robust relationships with CSC VLEs, existing customers, and other local stakeholders to ensure a steady referral pipeline

Credit & Operations Coordination





- Collect and verify customer documents in line with credit and compliance norms
- Coordinate with credit and operations teams to ensure smooth processing and timely loan disbursements

Portfolio Management

- Monitor selfsourced portfolio and manage earlystage EMI collections (09 months bucket)
- Ensure portfolio quality by sourcing creditworthy and compliant customers

Eligibility Criteria

- Graduate in any discipline (mandatory)
- 01 - 02 years of field sales experience; BFSI or FMCG background preferred
- Own twowheeler with valid driving licence (mandatory)
- Willingness to travel daily within the assigned territory

Key Competencies

- Lead sourcing and conversion capability
- Relationship building and local networking
- Target orientation and selfdiscipline
- Basic understanding of credit and documentation
- Digital communication skills (WhatsApp, company applications)

📌 Executive - Direct Marketing Business (Jeypore)
🏢 Mahindra Finance
📍 Jeypore