We are planning an email marketing and SMTP platform with capabilities similar to leading email marketing and marketing automation solutions. We are seeking an experienced Email Marketing Product Manager for a one-time product discovery and requirements project.

The right consultant will understand both how email marketers use these platforms and how major features work behind the scenes. You will help us determine what to build, how features should work, and what should be included in the first release.

Responsibilities

- Analyze leading email marketing and SMTP platforms.
- Identify target users, use cases, and customer pain points.
- Recommend features for the MVP and future releases.
- Explain how existing email marketing features work.
- Define user journeys and functional workflows.
- Document requirements for designers and developers.
- Identify deliverability, compliance, security, and permission requirements.
- Recommend integrations, pricing options, and product success metrics.
- Highlight technical dependencies and product risks.

Expected Deliverables
- Feature comparison across leading solutions
- Target customer profiles and use cases
- Complete feature inventory
- MVP feature prioritization
- User journeys and workflow descriptions
- Product Requirements Document
- Suggested dashboard and navigation structure
- Deliverability and compliance requirements




- Integration recommendations
- Product roadmap for later releases
- Final presentation or handover meeting

Potential feature areas include:
- Contact and subscriber management
- Lists, tags, custom fields, and segmentation
- Email templates and campaign builders
- Campaign scheduling and testing
- Marketing automation and customer journeys
- Transactional email and SMTP sending
- APIs and webhooks
- Bounce, complaint, unsubscribe, and suppression management
- SPF, DKIM, DMARC, and domain verification
- Sender reputation and IP warming
- Campaign analytics and reporting
- Consent management and regulatory compliance
- Team access and user permissions
- Integrations, subscriptions, usage limits, and billing

Required Experience
- Product management experience in email marketing, MarTech, SaaS, or marketing automation
- Hands-on experience with email marketing platforms
- Strong understanding of email marketing workflows
- Knowledge of SMTP infrastructure and email deliverability
- Experience producing clear requirements and product documentation
- Ability to communicate with business owners, designers, and developers
- This is a fixed-scope, one-time contract. It does not initially include software development or visual interface design. Robust performance may lead to future consulting work.

📌 Email Marketing Product Manager (India)
🏢 Triaxa - FZCO
📍 India