TÜV SÜD is a respected global brand that offers opportunities to work in a global setting, impacting website operations across multiple countries.
About the Role The E-Mail Automation Expert - Marketo Specialist will drive marketing automation excellence, optimize customer engagement, and enable scalable, personalized E-Mail campaigns through Marketo.
Responsibilities
- End-to-end development and execution of E-Mail campaigns in Marketo
- Build and optimize automated nurture programs, triggers, and customer journeys
- Database management & segmentation strategies in Marketo
- E-Mail performance analysis and reporting with actionable recommendations
- Ensure data privacy & compliance (GDPR, double opt-in, etc.)
- Collaborate with stakeholders to translate business needs into campaign strategies
- Develop and maintain Marketo templates & best practices documentation
- Support training and onboarding of business users on Marketo
Key Performance Indicators
- Campaign delivery accuracy (error-free execution)
- E-mail engagement rates (CTR, OR conversion)
- Automation program adoption rate
- Database growth & data quality
- Time-to-market for campaign requests
- Internal stakeholder satisfaction (feedback score)
Principal working relationships
- Direct reports - None
- Disciplinary reports - None
- E-Mail Automation Team
- Business Partners (Global & Regional Marketing Teams)
Qualifications
- 4+ years hands-on experience with Marketo (Smart Campaigns, Engagement Programs, Scoring, Forms, Tokens, etc.)
- Strong understanding of marketing automation best practices
- Solid knowledge of database management, lead lifecycle, and segmentation
- Analytical mindset with experience in reporting & performance tracking
- Strong project management & communication skills
- Detail-oriented, proactive, and structured working style
- Experience in B2B environment preferred
- Marketo certification is a plus
- Fluent English skills are mandatory
Why Join TÜV SÜD? Opportunity to work in a global environment, impacting website operations across multiple countries. A chance to be part of a team that is shaping the future of digital marketing within a respected global brand. Growth potential in marketing technology and project management.
Equal Opportunity Statement
TÜV SÜD is committed to diversity and inclusivity in the workplace.
📌 E-Mail Automation Expert – Marketo Specialist (Bangalore Metropolitan Area)
🏢 TUV SUD
📍 Bangalore Metropolitan Area
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