About The Role

As a Digital Marketing Specialist at Webmints, you'll be responsible for creating and executing digital marketing campaigns that drive traffic, generate leads, and increase brand awareness for our industry-specific SaaS solutions. You'll work closely with the marketing team to develop strategies that resonate with our target audiences across different industries.

Responsibilities

- Develop and implement digital marketing strategies across various channels (SEO, SEM, social media, email, content marketing)

- Create and manage content for blogs, social media, and email campaigns

- Analyze campaign performance and optimize based on data

- Conduct keyword research and implement SEO best practices

- Manage PPC campaigns and monitor ROI

- Collaborate with the design team to create engaging visuals

- Stay up-to-date with digital marketing trends and tools

Requirements





- 2+ years of experience in digital marketing, preferably in SaaS or technology

- Robust understanding of SEO, SEM, and social media marketing

- Experience with marketing automation tools (HubSpot, Marketo, etc.)

- Proficiency in Google Analytics and other analytics tools

- Excellent writing and content creation skills

- Ability to analyze data and derive actionable insights

- Strong project management and organizational skills

Nice to Have

- Experience with A/B testing and conversion rate optimization

- Familiarity with CRM systems (Salesforce, Zoho, etc.)

- Knowledge of HTML/CSS for email and landing page design

- Experience with video marketing and production

- Background in B2B marketing or lead generation

📌 Digital Marketing Specialist (Gujarat)
🏢 WebMints
📍 Gujarat