The BTL Activation Lead will be responsible for planning and executing Below-The-Line (BTL) marketing initiatives to drive lead generation, brand visibility, and consumer engagement across Direct Sales and Channel Partner ecosystems. The role involves managing RWA and community activations, local GTM campaigns, roadshows, door-to-door initiatives, and micro-events to strengthen market presence. The incumbent will collaborate with sales and regional marketing teams to identify opportunities, execute impactful activations, and ensure effective lead management.

Responsibilities include managing sales kits, merchandising materials, and promotional collaterals while maintaining brand consistency across touchpoints. The role will also focus on developing innovative engagement programs, tracking activation performance, measuring ROI, and maintaining dashboards for effectiveness reviews. Robust execution skills, stakeholder management, and experience in BTL marketing, field activations, and lead generation are essential for success in this role.

📌 BTL Activation Lead - Direct Sales & Channel Partner Business (Mumbai)
🏢 Eureka Forbes
📍 Mumbai