Role & responsibilities:

- Brand Strategy &
- Positioning: Define and execute the annual marketing strategy, ensuring all communication aligns with the brands luxury, bespoke, and artistic ethos.

- Campaign Management: Lead the development and rollout of seasonal collections, campaigns, and lookbooks, working closely with designers and creative teams.

- Digital &

- Social Media Presence: Oversee the visual identity and brand tone across Instagram, LinkedIn, and the website, crafting content that showcases craftsmanship and heritage.

- Influencer &

- Celebrity Relations: Cultivate relationships with high-society influencers, celebrities, and stylists for seeding, editorial placements, and red-carpet opportunities.

- PR &

- Editorial Strategy: Develop press strategies, nurture relationships with luxury lifestyle media (e.g., Vogue, GQ, Harper's Bazaar), and draft compelling press releases.

- Event &

Experience Curation: Conceptualize and coordinate exclusive private viewings, trunk shows, fashion showcases, and high-society events.

- Market Intelligence: Track competitive landscapes, consumer spending habits, and emerging trends to keep the brand ahead of the competition.





- Budget &

- Performance Tracking: Manage the marketing budget and monitor KPIs, including Return on Investment (ROI) and Earned Media Value (EMV).

- Cross-functional Collaboration: Partner with production, design, and sales teams to ensure brand consistency from product development to the client experience.

Preferred candidate profile

- Experience: 5+ years of experience in luxury fashion, premium brand marketing, or high-end retail (couture experience preferred).

- Exceptional Communication: Robust storytelling, copywriting, and PR skills, with the ability to convey luxury and heritage.

- Visual Aesthetics: A sharp, refined visual eye with experience in managing photoshoots and creative asset production.

- Analytical Mindset: Proficiency in digital analytics, CRM tools, and using data to drive decision-making.

- Relationship Management: Proven ability to build relationships with media, influencers, and high-net-worth clientele.

Whatsapp your cv to Shweta ((phone hidden)). Dont call only whatsapp msg

📌 Brand Marketing Manager, Luxury Couture (fashion & Lifestyle) (New Delhi)
🏢 Career Genii Consulting
📍 New Delhi