- Own BESEEN's brand positioning, messaging and customer communication
- Develop monthly brand, campaign and content calendars
- Plan and execute product launches, seasonal campaigns and promotional activities
- Create explicit briefs for creative, content, performance marketing and website teams
- Maintain consistent brand identity across website, social media and marketplaces
- Study US consumer behaviour, jewellery trends, competitors and pricing
- Improve website storytelling, product presentation and customer experience
- Coordinate with internal teams and external agencies for timely execution
- Track campaign performance, customer feedback and business KPIs
- Support the brand's goal of reaching US$100,000 in monthly revenue
- Mandatory Experience
- 3–6 years of experience in brand management
- Minimum 2 years of experience in jewellery,
fashion accessories or a closely related category
- Experience working with a D2C brand selling primarily in the US market
- Strong understanding of US customers, festivals, gifting occasions and promotional calendars
- Experience with Shopify, e-commerce and digital marketing campaigns
- Experience managing product or collection launches
Preferred Experience
- Experience with jewellery brands selling through Shopify, Amazon US or Etsy
- Understanding of performance marketing, CRO and customer retention
- Experience coordinating with creative, social media and marketplace teams
- Experience managing a brand at US$50,000+ monthly revenue