Job Title: Brand Marketing Manager Couture Fashion

Job Brief

We are seeking a strategic, and creative Brand Marketing Manager to oversee the brand communication, public relations, and marketing initiatives for our Brand. The ideal candidate will be a custodian of our brand identity, ensuring that our bespoke craftsmanship, heritage, and unique design philosophy are consistently communicated across all digital, social, and offline platforms. You will bridge the gap between creative design and commercial growth.

Key Responsibilities

- Brand Strategy & Positioning: Define and execute the annual marketing strategy, ensuring all communication aligns with the brands luxury, bespoke, and artistic ethos.
- Campaign Management: Lead the development and rollout of seasonal collections, campaigns, and lookbooks, working closely with designers and creative teams.
- Digital & Social Media Presence: Oversee the visual identity and brand tone across Instagram, LinkedIn, and the website, crafting content that showcases craftsmanship and heritage.
- Influencer & Celebrity Relations: Cultivate relationships with high-society influencers, celebrities, and stylists for seeding, editorial placements, and red-carpet opportunities.
- PR & Editorial Strategy: Develop press strategies, nurture relationships with luxury lifestyle media (e.g., Vogue, GQ, Harper's Bazaar), and draft compelling press releases.
- Event & Experience Curation: Conceptualize and coordinate exclusive private viewings, trunk shows, fashion showcases,



and high-society events.
- Market Intelligence: Track competitive landscapes, consumer spending habits, and emerging trends to keep the brand ahead of the competition.
- Budget & Performance Tracking: Manage the marketing budget and monitor KPIs, including Return on Investment (ROI) and Earned Media Value (EMV).
- Cross-functional Collaboration: Partner with production, design, and sales teams to ensure brand consistency from product development to the client experience.

Required Qualifications & Skills
- Experience: 5+ years of experience in luxury fashion, premium brand marketing, or high-end retail (couture experience preferred).
- Exceptional Communication: Strong storytelling, copywriting, and PR skills, with the ability to convey luxury and heritage.
- Visual Aesthetics: A sharp, refined visual eye with experience in managing photoshoots and creative asset production.
- Analytical Mindset: Proficiency in digital analytics, CRM tools, and using data to drive decision-making.
- Relationship Management: Proven ability to build relationships with media, influencers, and high-net-worth clientele.

Desired Competencies
- Cultural Awareness: Deep understanding of bespoke, luxury, and heritage fashion.
- Discretion & Elegance: Ability to represent the brand with grace in high-profile situations.
- Adaptability: Ability to thrive in a quick-paced environment while maintaining meticulous attention to detail.

📌 Brand Manager-Hi Fashion Couture brand, New Delhi 15LPA
🏢 Career Genii Consulting
📍 New Delhi