Location:
Delhi, DL, IN

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Areas of Work: Sales & Marketing
Job Id: 15075
External Job Description

Business objectives

- Work with Contractors & Regional TE on key products and support in developing the product & doing high end comprehensive market trial.
- Conversion of FM for High end PU+ Product.

Technical Assistance

- Provide technical assistance pre-and-post product trial to Applicators, Regional TE & FM.
- Undertake on-site sampling for new products with the help of Marketing, R&T; and Application team to establish the product performance before its launch.
- Provide technical input to Marketing, R&T; for product improvement.
- Provide Support to Sales Team in complaint handling and inputs to R&T; for further product improvement.

Market Development

- Identify and engage with Woodfin applicator for the purpose of market expansion and upgradation.

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- Discuss & co-ordinate with MKTG/Sales/TF team to understand the regional market requirements and develop products to cater specific requirements.
- Develop USP for products, applications to gain competitive advantage over competition.
- Track the launch & seeding for new products and ensure they are driven in each India 1 Regions.

Training & Development





- Coordinate and arrange product training for Sales/Spec/Application team and promotional activity for key contractors /applicators & FM team.

Market Intelligence & Branding Activities

- Study competition (product/price/promotion/place) with the help of Sales/Spec/Application Team and develop SWOT analysis of key categories.
- Develop/modify product brochures, leaflets for key product category for key segment, prepare starter kit of cured samples of Repair Range and circulate among team members.
- Plan Exhibition and regional meets with support of sales & spec team for successful promotion of entire product range.

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📌 SENIOR EXECUTIVE - WOOD FINISHES TECHNOLOGIST (India)
🏢 Asian Paints
📍 India