JOB DESCRIPTIONDigital Marketing Executive Social Media You Tube Ads and Outreach Experience 2 to 3 Years Company CORE EHSLocation Surat Gujarat About CORE EHS CORE EHS is a global leader in safety and sustainability solutions helping organisations create smarter safer and compliant workplaces through technology

-driven innovation As we scale our global digital presence we are hiring a hands-on Digital Marketing Executive to own our social channels content engine You Tube growth paid campaigns outreach project-portal updates and email marketing while providing limited tactical support to the SEO team Role Overview You will manage our end-to-end online presence across Linked In Instagram Facebook You Tube primary and X ensuring consistent brand voice measurable growth and lead-ready traffic You will run ads curate and repurpose content coordinate creatives publish to project and case-study portals and execute email journeys Key Responsibilities Social Media Management and Channel Ownership- Linked In primary B2B Daily page and founder profiles management post scheduling polls documents carousels engage with EHS communities build targeted connection lists DM follow-ups for events demos and webinars

- Instagram and Facebook Reels and shorts scheduling story highlights hashtag strategy UGC curation community replies manage Meta Business Suite inbox and automation
- X Twitter Thought-leadership threads event live-tweets partner mentions and participation in trends
- Editorial Calendar Maintain a rolling 6 to 8 week calendar mapped to campaigns launches events case studies webinars and regional or global targeting
- Analytics Weekly and monthly reporting on reach engagement rate follower growth CTR and assisted leads with clear insights and next steps Content Curation and Production Coordination- Convert long-form assets blogs case studies whitepapers training clips into short posts carousels and shorts




- Write on-brand copy hooks captions calls-to-action and concise briefs for designers and video editors
- Ensure brand consistency tone visual system compliance across all assets and channels You Tube Channel Management Core Focus
- Own You Tube Studio uploads titles descriptions chapters tags end screens cards thumbnails and playlists
- Build a shorts pipeline convert webinars demos and interviews into shorts under 60 seconds with solid hooks
- SEO for video keyword research for titles and descriptions A B test thumbnails and optimise CTR and average view duration
- Maintain publishing schedule and content themes product explainers training snippets customer stories event recaps Paid Ads and Campaigns- Plan and run Linked In Ads Meta Ads You Tube video campaigns and Google Search and Display for awareness to consideration to demo leads
- Build audiences job titles industries account lists set budgets and bids write ad copy brief creatives launch and iterate
- Track using UTM conventions report CAC CPL CTR VTR and landing-page performance propose optimisations weekly Outreach and Partnerships- Execute targeted outreach to industry associations event organisers influencers and key opinion leaders and community pages for collaborations guest slots and backlinks
- Coordinate webinar speaker invites podcast pitches and cross-posting agreements
- Maintain a CRM sheet of prospects status next actions and outcomes ensure CAN-SPAM and GDPR best practices Email Marketing Newsletters Nurture and Automation




- Build segmented mailing lists prospects customers partners geographies Create monthly newsletters event invites and product updates run A B tests on subject lines and calls-to-action
- Set basic automations welcome series resource download journeys webinar reminders and follow-ups
- Use tools such as Mailchimp or Hub Spot or similar integrate UTM tracking and measure open rate click-through rate unsubscribe rate and assisted pipeline 1 Project Portals and Web Updates- Keep company profiles ratings case studies and badges updated on Clutch Good Firms G2 or Capterra partner directories and event portals
- Publish mini case studies add client logos and testimonials refresh categories and tags and ensure NAP consistency
- Coordinate website content updates with the web team banners landing pages resource library Requirements
- 2 to 3 years in B2B social media management and performance marketing Linked In and You Tube experience is a must
- Proven ability to plan calendars write sharp copy brief creatives and ship consistently
- Hands-on experience with Linked In Campaign Manager Meta Business Suite You Tube Studio Google Ads and Google Analytics GA4
- Comfortable with Mailchimp or Hub Spot or similar UTM tracking and basic CRM hygiene
- Strong written English crisp communication and stakeholder coordination Nice to Have
- Experience in Safety EHS or SaaS domains
- Basic editing skills Canva Cap Cut or Premiere to move faster on shorts and thumbnails
- Familiarity with Clutch Good Firms G2 or Capterra profile management
- Working knowledge of SEMrush or Moz for keyword ideas and competitive scans Why Join CORE EHS- Lead visible high-impact digital programs for a global safety tech brand
- Ownership across channels content and campaigns with room to experiment
- Collaborative culture that values creativity data and growth ref updazz com

📌 Executive - Digital Marketing - Social Media/youtube/ads/outreach (2-3 Yrs) Surat/gujarat (online/digital Marketing)
🏢 ASK EHS
📍 Surat