Senior Marketing Generalist:Full Time - Contractor,
Remote Rate- Based on experience and location Are you a talented
marketer who can manage multiple funnels, from top of the funnel
paid ads and ad creation, all the way through full funnel
optimization of landing pages, CRM/Email/SMS/Notification
marketing, leading to post sale tracking? Do you have a talent for
creating powerful video and text ads that convert? Are you data
driven in your decision making and understand that your intuition
only goes so far, with the rest carried by testing? Are you a
“chronic” A/B tester, who always tests everything, and never
settles because “perfection does not exist and marketing can always
be improved”? Are you well versed in the challengers VS champion
style of marketing? Can you manage up to 10 individual funnels of
similar offers at once, optimizing all of them for improvement? Can
you speak and write excellent English? If you're skilled at
generalist marketing, data driven decision making, unit economics,
and have expert level understanding of full funnel marketing, we
want to hear from you. About the Role: You will play a crucial role
expanding the offers of the current business from a handful, to 100
by the end of 2026. You will be responsible for managing and
optimizing the funnel for up to 30 offers during the expansion
phase, and between 10-20 during the contraction, and optimization
phase. Your goal will be to ensure maximum profitability for the
offers you are responsible for. Responsibilities: Paid Ads: Be a
true expert on how paid ads work, what works, and how it works. Be
an expert in iterating, testing, cutting bad ads, scaling winners,
and repeating, across multiple offers, all at once. Landing Pages:
Continually optimize landing pages, using challenger style
marketing, to continue shrinking leaks, and increasing conversion
rates. Analytics: Know the numbers to an expert level. Understand
CAC, LTV, ROAS, and how they relate to a business model that may
not break even and become profitable for 60+ days,



due to the sales
cycle of the business. Funnels: Create from scratch, manage,
maintain, and continually improve conversion rates from your
respective funnels. Creative: Be a master in creative. Both picture
and video creatives, as well as ad copy. Know what works, but more
importantly, learn what works from constant A/B testing AI
leverage: Expert level understanding on how to use AI to leverage
your time, your tasks, and your duties. We value the use of AI
highly as long as it is used properly, to increase productivity and
profitability. Qualifications: Proven Experience: 3+ years
experience directly managing real ad spend spend with a proven
portfolio or results that you can point to. Strong Communication
Skills: Excellent verbal and written communication skills to
effectively interact with leadership and teams. Strategic Thinking:
Ability to develop and implement effective marketing, looking past
tomorrow, or next week, and understanding what marketing changes
will actually contribute massively, long term. Ability to
collaborate with an international team, across different timezones,
especially when deadlines count. Attention to Detail: High level of
attention to detail and ability to spot small differences in ads,
copy, landing pages, or campaigns so that you can link those
differences back to differences in results, and optimize in the
next round of testing. Technical Proficiency: Familiarity with
sheets, Google ads, Meta Ads, TikTok Ads, Snapchat Ads, Bing Ads,
and others. Strong Google Workspace skills. High level proficiency
with Excel/Google sheets. High level ability to learn custom built
softwares like an internal, custom built CRM and Admin Panel.
Adaptability: Ability to effectively work remotely, change
direction quickly, cut losers even quicker, and shift budget and
attention to scale winners, when winning offers and losing offers
start to form in the expansion phase. Interested? Apply now to join
our marketing team of talented, mission driven operators in a brand
current growth phase of an already high 7 figure
business.

📌 Marketing Generalist (New Delhi)
🏢 Together Light
📍 New Delhi