Location, Department Unit and Reporting

Location: Bangalore, Hyderabad

Department: Nasscom AI

Reporting To: Director

Basic Functions/ Job Responsibility
Develop strategic messaging and communication plans for all programs.
Drive multi-channel campaigns to build awareness, adoption, and participation across industry, GCCs, SMEs, startups, developers, researchers, and policymakers.
Curate and amplify compelling stories that showcase successful AI-led transformation, innovation, adoption, and ecosystem impact.
Create content for digital and offline platforms, newsletters, social media, events, reports, leadership notes, campaigns, and stakeholder outreach.
Ensure a consistent brand voice and messaging architecture across all AI programs, platforms, and touchpoints.
Support executive and ecosystem-level advocacy through high-quality narratives, briefs, presentations, and campaign assets.
Work closely with various internal teams & program managers to translate initiatives into robust external narratives.
Strengthen community engagement through sharper communication cadence, relevant storytelling, and targeted visibility for different stakeholder groups.
Track communication outcomes, campaign reach, engagement, and stakeholder response to continuously improve messaging.





Knowledge, Skills, Qualifications, Experience
8–12 years of experience in marketing, strategic communications, content strategy, brand storytelling, corporate communications, or ecosystem advocacy.
Robust ability to convert complex technology and ecosystem themes into explicit, compelling narratives.
Understanding of AI, GCCs, SMEs, startups, developer ecosystems, research communities, policy environments, and digital transformation.
Excellent writing, editing, campaign planning, and stakeholder management skills.
Ability to work with senior leaders and cross-functional teams to shape high-quality communication assets & generate desired outcomes.

Preferred Experience
Prior exposure to technology companies, GCCs, industry bodies, consulting firms, startup ecosystems, developer communities, research institutions, or public policy platforms.
Experience managing multi-channel campaigns, leadership communication, community engagement, case studies, reports, events, or ecosystem storytelling.
Familiarity with AI, digital transformation, enterprise innovation, startup-led innovation, developer advocacy, and policy-led technology adoption narratives.

📌 Senior Manager – Marketing & Storytelling Hyderabad (India)
🏢 Nasscom
📍 India