Job Responsibilities:
Plan & Execute channel marketing programs for sales growth and revenue enhancement.
Planning and execution of various brand campaigns in close coordination with PAN India
marketing team, regional sales team for planning promotional activities like Events and
Exhibitions.
Responsible for product launch events, dealer meets, trade promotion plans, including
planning, budgeting, guest list management, venue finalization, within timelines.
Conceptualizing and conducting brand building activities for preferred brand store and retail
visibility.
Procurement & development of marketing collaterals eg: Banners, Danglers, Leaflets, other
marketing merchandizing and other for specific zone, preparing allotment chart and
ensuring timely dispatch of the same.
Managing stores branding eg: Shutter painting, Sample display, etc.
Ensure that customers are up to date with current products and enhancements.
Address marketing related issues and conflicts in timely manner.
Track industry trends and competitor activities.
Work with Sales team in executing marketing plan to support product positioning and
branding initiatives.
Inform management on potential competitive threats and propose corrective actions.
Monitor and manage expenses within allotted marketing budget.
Desired Profile / Criteria / Skills :
Desired Skill Set:
Fair knowledge of competitor activities in respective region.
Grip on Excel, PPT making and data analysis.
Positive communication skill.
Team player.