- Lead end-to-end website P&L; management, focusing on profitability (CM2) rather than just revenue.

- Drive conversion rate optimization (CRO) initiatives to improve user journey and increase conversion efficiency.

- Develop and execute strategies to increase average order value (AOV) through bundling, upselling, and pricing optimization.

- Design and manage the sales calendar to align with seasonal trends, product launches, and marketing campaigns.

- Own and allocate the marketing budget with full autonomy, ensuring optimal ROI across channels.

- Analyze performance metrics and leverage data to inform strategic decisions and continuous improvement.

Requirements





- Proven experience in e-commerce or digital business operations with a track record of managing P&L; or profitability.

- Deep expertise in CRO, AOV optimization, and retention strategies.

- Solid analytical skills with experience using data to drive marketing and business decisions.

- Experience managing multi-channel marketing budgets and optimizing spend for maximum ROI.

- Proficiency in analytics tools (e.g., Google Analytics, Mixpanel, Tableau) and CRM platforms.

- Strategic mindset with the ability to balance short-term performance with long-term growth.

📌 Require a Shopify Growth Lead in Mumbai (India)
🏢 TestHiring
📍 India