Key Responsibilities 1. 0→1 Marketing Ownership : • Build and scale the marketing function from scratch • Define marketing vision, strategy, and roadmap • Set up processes, tools, and team structure 2. Demand Generation & Growth : • Drive end-to-end demand generation across: o Digital, performance marketing, content, SEO/SEM, outbound • Build scalable growth engines with strong ROI focus • Partner with Sales to drive pipeline and revenue 3. Brand & Positioning : • Own brand positioning, messaging, and storytelling • Build solid brand presence across channels • Lead PR, thought leadership, and employer branding 4. Team Building & Leadership : • Hire, mentor, and scale the marketing team • Build a performance-driven, data-first culture • Collaborate closely with Product, Sales, and Leadership 5. Analytics & Performance : • Define KPIs and track marketing performance • Optimize campaigns using data insights • Improve CAC, conversion rates,



and ROI 6.Required Skills & Experience Core Experience : • 10+ years of marketing experience

• Proven experience in 0→1 marketing build and scaling • Strong background in SaaS / B2B / product startups • Demonstrated success in driving growth and pipeline 7.Functional Expertise : • Demand generation & performance marketing • Content, inbound & outbound marketing • SEO / SEM, social media, email marketing • Brand building and GTM strategy 8.Leadership Skills : • Experience building and leading marketing teams • Strong stakeholder management (Founders, Sales, Product) • Strategic thinking with hands-on execution ability 9.Good-to-Have : • Experience with tools like HubSpot, Marketo, etc. • Exposure to AI / tech products • Startup or high-growth environment experience

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📌 Marketing Head (0—1 Growth Specialist) (Gurugram)
🏢 Happiest Resume
📍 Gurugram