Own end-to-end performance across all paid media channels, including Meta, Google, and emerging platforms

Design, execute, and optimize high-ROI campaigns focused on customer acquisition and retention

Build and scale an in-house media engine to reduce agency dependency and improve campaign agility

Analyze campaign performance using advanced attribution models and data insights to refine strategy

Collaborate cross-functionally to align media strategy with broader business goals and product launches

Continuously test, iterate, and scale creative, audience targeting, and bidding strategies

Requirements

- Proven experience managing paid media campaigns with a focus on ROAS and customer acquisition

- Expertise in Meta Ads Manager, Google Ads, and performance analytics tools (e.g., GA4, Looker Studio)

- Robust analytical mindset with ability to interpret complex data and drive actionable insights

- Experience building and scaling in-house media teams or systems

- Proficiency in A/B testing, attribution modeling, and campaign optimization

- Ability to communicate results and strategy clearly to stakeholders at all levels

📌 Require a Senior Performance Marketing Manager in Mumbai
🏢 TestHiring
📍 Mumbai