Sales Head – Online Sales
Company: K…Natural
Reporting to: Promoter / Business Head / Group Leadership
Location: Delhi/NCR/Panipat

Role purpose
K Natural is building a premium natural home textile brand rooted in quiet design, hand craftsmanship, plant-based dyeing, and natural fabrics. The Sales Head – Online Sales will lead the creation and scale-up of the brand’s digital commerce business, owning revenue growth across D2C channels in India first and subsequently selected international markets such as the USA and Scandinavia.

Key responsibilities
• Own the overall online sales strategy for K Natural across the brand website, marketplaces, and other digital commerce channels in India.
• Build the D2C revenue roadmap from launch stage to scale, including assortment planning, pricing architecture, promotional calendars, inventory alignment, and channel-wise growth plans.
• Work closely with promoter, product, operations, and marketing teams to translate K Natural’s natural-material and handcrafted positioning into commercially effective online offers and collections.
• Lead marketplace strategy where relevant, including onboarding, catalogue quality, content optimization, ratings, reviews, campaign participation, and profitability management.
• Drive full-funnel e-commerce performance across traffic, conversion rate, average order value, repeat purchase, CAC, ROAS, contribution margin, and customer retention.
• Build launch plans for priority product categories such as bath textiles, woven rugs, table textiles, and living textile ranges.




• Develop market-entry playbooks for international e-commerce expansion in later phases, beginning with market prioritization, channel selection, pricing logic, cross-border readiness, and localized customer experience.
• Partner with operations and supply chain teams to ensure service levels, dispatch timelines, returns handling, and customer satisfaction are aligned with a premium brand promise.
• Establish dashboards, forecasting systems, and weekly business reviews for online sales performance.
• Hire and lead the e-commerce sales team over time, including marketplace management, performance marketing coordination, merchandising, and CRM support.
Key outcomes expected
• Successful launch and scale-up of K Natural’s India D2C business.
• Strong online sales growth with disciplined control of CAC and margins.
• High-quality digital merchandising and conversion across product categories.
• Readiness for expansion into selected international markets through structured pilots.
• A repeatable e-commerce operating rhythm with clear reporting and accountability.

Candidate profile
• 8–12 years of experience, with substantial experience in e-commerce, D2C, online sales, or digital business leadership.
• Proven track record of building or scaling online sales for lifestyle, home décor, home textiles,



fashion, premium consumer, or design-led brands.
• Strong understanding of Indian D2C commerce, marketplaces, website sales levers, digital merchandising, and performance-led growth.
• Exposure to international online sales, cross-border commerce, or global marketplace expansion is strongly preferred.
• Ability to balance brand sensitivity with commercial sharpness, especially for premium handcrafted products.
• Experience in working with emerging brands, promoter-led businesses, or zero-to-one launches will be a major advantage.

Functional skills
• D2C business planning.
• Marketplace growth management.
• Revenue forecasting and sales analytics.
• Pricing and promotion strategy.
• Website conversion optimization.
• CRM and retention planning.
• Inventory-sales coordination.
• International market readiness and channel planning.
Leadership qualities
• Builder mindset with strong ownership.
• Commercial rigor backed by data.
• Ability to work hands-on in an early-stage growth workplace.
• Cross-functional collaboration across product, operations, and marketing.
• Appreciation for design, craft, sustainability, and premium consumer experience.

K Natural’s brand story is differentiated by its emphasis on natural dyeing, artisan processes, breathable natural textiles, and understated design language. The Sales Head will convert that differentiated story into a scalable online business with a strong foundation in India and a credible path to global niche markets.

📌 Sales Head – Online Sales (Noida)
🏢 HRvisory
📍 Noida