We are hiring a performance-focused Digital Marketing Expert with strong execution capabilities across paid media, tracking infrastructure, funnel optimization, and ROI-driven campaigns. This role requires deep understanding of conversion tracking, event architecture, attribution models, and scaling strategies across multiple platforms.

Key Responsibilities

1. Paid Media Campaign Management (Full Funnel Execution)Platforms

· Meta Ads Manager

· Google Ads

· LinkedIn Ads

· Snapchat Ads

· YouTube Ads

Campaign Types (Must Have Hands-On Execution)Lead Generation Campaigns

· Instant forms (Meta Lead Ads)

· Landing page conversion campaigns

· CRM-integrated lead capture (webhooks/API)

Conversion Campaigns

· Website purchase / signup optimization

· Funnel-based conversion (TOFU–MOFU–BOFU)

· Event-based optimization (Add to Cart, Purchase, Lead)

App Install Campaigns

· Google App Campaigns (UAC)

· Meta App Install campaigns

· Firebase SDK integration for in-app events

Traffic Campaigns

· Website visits (landing page optimization)

· Blog/content traffic for SEO support

Brand Awareness & Reach

· CPM-based campaigns

· Video views, engagement campaigns

Engagement Campaigns

· Post engagement

· Page likes/follows

· Video watch optimization

Remarketing / Retargeting

· Website visitors

· Abandoned cart users

· Video viewers (25%, 50%, 75%)

2. Advanced Tracking & Analytics ImplementationTracking Stack (Mandatory Hands-On)

· Google Tag Manager

· Google Analytics (GA4)

· Firebase

· Meta Pixel

· Google Ads Conversion Tracking

· Google Search Console

· Third party tools

Event Tracking ImplementationWebsite Events

· Page View

· View Content

· Add to Cart

· Initiate Checkout

· Purchase

· Lead Submission

Custom Events

· Button clicks (WhatsApp, Call, Form Submit)

· Scroll depth tracking

· Video engagement tracking

App Events (Firebase)

· App Install

· First Open

· In-App Purchase

· Registration

· Engagement events

Google Ads Event Setup

· Conversion actions:





o Lead form submit

o Purchase

o Phone call tracking

o WhatsApp click tracking

· Enhanced Conversions setup

· Import conversions from GA4

Attribution & Data Accuracy

· First-click vs Last-click vs Data-driven attribution

· UTM parameter structuring

· Cross-platform tracking validation

· Deduplication (Meta + Google events)

3. Campaign Optimization & ROI ScalingKPIs to Manage

· CTR (Click Through Rate)

· CPC (Cost Per Click)

· CPL (Cost Per Lead)

· CPA (Cost Per Acquisition)

· ROAS (Return on Ad Spend)

Optimization Techniques

· A/B testing (Creatives, Copy, Audience)

· Funnel drop-off analysis

· Budget reallocation based on performance

· Bid strategy optimization (Manual CPC, Target CPA, Max Conversions)

Scaling Strategy

· Horizontal scaling (current audiences)

· Vertical scaling (budget increase)

· Lookalike audience expansion

· Retargeting segmentation

4. Audience Targeting & Segmentation

· Custom audiences (website visitors, CRM data)

· Lookalike audiences (1%, 3%, 5%)

· Interest-based targeting

· Behavioral targeting

· Geo-targeting (city/state level campaigns)

5. Creative Strategy & Performance Content

· Ad copywriting (high CTR + conversion-focused)

· Creative briefs for designers

· Video ad scripting (hooks, retention, CTA)

· Performance creatives (UGC style, testimonial ads)

6. SEO & Organic Growth Support

· Keyword research (short-tail + long-tail)

· On-page SEO optimization

· Basic technical SEO understanding

· Blog optimization for traffic support

7. E-Commerce Performance Marketing (Advanced)Platforms

· Amazon Seller Central

· Flipkart Seller Hub





· Other Ecommerce platforms

Campaign TypesGoogle Shopping Ads

· Product feed setup via Merchant Center

· Feed optimization (title, description, attributes)

· Performance Max campaigns

Amazon Ads

· Sponsored Products

· Sponsored Brands

· Sponsored Display

E-commerce Funnel

· Product page optimization

· Conversion rate optimization (CRO)

· Cart abandonment retargeting

· Dynamic product ads (DPA)

8. Account Setup & InfrastructureInitial Setup Responsibilities

· Ad account creation & structuring

· Business Manager setup (Meta)

· Pixel installation & verification

· Domain verification

· Conversion API (CAPI) setup

Landing Page Optimization

· Conversion-focused UI/UX

· Page speed optimization

· Mobile-first design validation

9. Reporting & Dashboarding

· Daily performance monitoring

· Weekly & monthly reporting

· Dashboard creation (Google Data Studio / Looker Studio)

· Insights + actionable recommendations

10. Competitor & Market Intelligence

· Ad library research (Meta Ads Library)

· Competitor funnel breakdown

· Market trend analysis

· Creative benchmarking

11. Client Communication

· Campaign explanation in business terms

· ROI reporting

· Strategy presentation

· Handling revisions and expectations

12. Compliance & Data Security

· Ad policy compliance (Meta & Google)

· GDPR/basic data privacy awareness

· Secure handling of client data

Preferred Skills (Bonus)

· Conversion API (CAPI)

· Server-side tracking

· CRM integrations (webhooks, Zapier)

· Funnel tools (ClickFunnels, Webflow, etc.)

Key Skills Required

· Strong hands-on experience in:

o Meta Ads & Google Ads (Mandatory)

o Snapchat Ads & LinkedIn Ads (Preferred)

· Knowledge of SEO & SMO

· Understanding of Amazon & Flipkart marketing

· Strong analytical and reporting skills

· Ability to handle multiple campaigns

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Digital Marketing Expert (India)
🏢 Digital Marketing StudioGenix
📍 India