06 Aug
|
Kc Overseas Education
|
India
06 Aug
Kc Overseas Education
India
About Us
KC Overseas Education is one of India's leading overseas education consultancies, helping students achieve their dream of studying abroad. We are looking for a creative and performance-driven Digital Marketing professional who can combine paid advertising, AI tools, and social media marketing to grow our brand and generate quality leads.
Key Responsibilities
Paid Advertising
- Plan, launch, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max).
- Create and manage Meta Ads (Facebook & Instagram).
- Monitor campaign performance and improve ROI, CTR, CPC, and Cost per Lead.
- Conduct keyword research, audience targeting, and competitor analysis.
- Set up conversion tracking using Google Tag Manager and Google Analytics.
AI Video Creation
- Create engaging AI-generated videos using tools like Veo, Runway, Kling, Pika, HeyGen, Synthesia, CapCut AI, or similar platforms.
- Generate AI voiceovers, avatars, subtitles, and multilingual videos.
- Stay updated with the latest AI content creation trends and tools.
Video Concept Creation
- Brainstorm creative video ideas for Instagram Reels, YouTube Shorts, Facebook, and LinkedIn.
- Write engaging hooks, scripts, captions, and storyboards.
- Create educational, promotional, and trend-based content related to study abroad and student success stories.
Social Media Management
- Manage Facebook, Instagram, LinkedIn, YouTube, and other social media platforms.
- Plan and maintain a monthly content calendar.
- Schedule posts and monitor engagement.
- Reply to comments, messages, and inquiries professionally.
- Grow followers and improve organic engagement.
Content & Branding
- Design creatives using Canva or Adobe Creative Suite.
- Create posters, carousel posts, infographics, and promotional materials.
- Maintain consistent brand identity across all digital platforms.
Performance & Analytics
- Track campaign and social media performance.
- Prepare weekly and monthly reports.
- Suggest strategies to improve lead generation and brand awareness.
Required Skills
- Experience in Google Ads and Meta Ads.
- Knowledge of AI video creation tools.
- Strong understanding of social media marketing.
- Basic graphic design skills (Canva/Photoshop preferred).
- Video editing skills using CapCut, Premiere Pro, or similar tools.
- Knowledge of Google Analytics and Google Tag Manager.
- Excellent communication and creative thinking skills.
- Ability to identify trends and create viral content.
Preferred Qualifications
- 1–3 years of experience in Digital Marketing.
- Experience in Education, EdTech, or Overseas Education is an advantage.
- Certification in Google Ads or Meta Ads is a plus.
What We Offer
- Competitive salary based on experience.
- Performance incentives.
- Prospect to work with the latest AI tools.
- Creative work environment.
- Growth opportunities opportunities.
- Training and skill development.
If you're passionate about digital marketing, AI-powered content creation, and building impactful social media campaigns, we'd love to hear from you!
Job Type: Full-time
Pay: ₹12,000.00 - ₹20,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
Work Location: In person
📌 Digital Marketing & AI Content Creator (India)
🏢 Kc Overseas Education
📍 India