Head – Sales & Marketing

Reporting To: Managing Director / CEO

Key Responsibilities

Strategic Leadership

- Develop and execute the national sales and marketing strategy aligned with business objectives.
- Identify new markets, business opportunities, and revenue streams.
- Prepare annual business plans, sales forecasts, and marketing budgets.
- Monitor market trends, competitor activities, and customer behavior.
- Drive sustainable revenue and profitability.

Sales Leadership

- Lead and manage regional sales teams across the country.
- Set sales targets, KPIs, and performance standards.
- Develop strategic partnerships and key accounts.
- Personally engage with high-value clients and institutional customers.
- Improve sales productivity through structured sales processes and CRM.
- Ensure consistent achievement of revenue and profitability goals.

Marketing & Brand Development

- Build a strong national brand presence.
- Lead digital marketing, performance marketing, PR, branding, and social media initiatives.
- Develop integrated campaigns that generate qualified leads.
- Manage agencies, creative teams, and marketing vendors.
- Measure campaign ROI and optimize marketing spend.

Business Development

- Expand strategic alliances and referral networks.
- Identify opportunities with corporate clients, institutions, government agencies, and channel partners.
- Negotiate large contracts and commercial agreements.
- Represent the organization at exhibitions, trade shows,



conferences, and industry forums.

Team Leadership

- Recruit, coach, and mentor sales and marketing professionals.
- Build a performance-driven culture.
- Conduct regular reviews, training, and succession planning.
- Foster collaboration between sales, marketing, operations, and customer service.

Customer Experience

- Ensure exceptional customer engagement throughout the sales journey.
- Improve customer retention and referral generation.
- Address escalated customer concerns professionally.
- Enhance customer satisfaction through process improvements.

Financial Management

- Prepare and manage departmental budgets.
- Monitor sales costs, customer acquisition costs, and marketing ROI.
- Ensure productive utilization of resources.
- Deliver profitable revenue growth.

Systems & Process Development

- Implement CRM systems and sales automation.
- Establish SOPs for sales, marketing, lead management, and customer relationship management.
- Build dashboards for monitoring sales performance.
- Utilize analytics for informed decision-making.

Experience

- 8–13+ years of progressive experience in Sales and Marketing.
- Minimum 3–5 years in a senior leadership role managing multiple regions.
- Proven success in scaling revenue across national markets.
- Demonstrated experience in building and leading large teams.

Pay: ₹50,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Head - Sales & Marketing (India)
🏢 SearchLAB
📍 India