Your Overall Experience

-
2-4 years hands on experience on paid media campaigns and performance marketing
- Plan, budget allocation, design, implement, optimize, reporting, the performance of PPC campaigns/ for multiple clients and projects
- Handled paid media budget of INR 50 Lacs or more

Platforms

-
Google Ads (Search, Display, Mobile App, Video) PPC
- Google Programmatic (DV360 / DCM)
- Google Analytics, Google Tag Manager, Tagging ,Tracking, Measurement, Attribution
- Facebook Ads
- Twitter Ads
- LinkedIn Ads
- Quora Ads
- OTT Ads e.g. Hotstar etc.
- Taboola, Affiliates, etc.
- Mobile Attribution: (e.g. Adjust, Appsflyer); ASO
- Paid Search Google, Bing, Yahoo etc; ASO
- Paid E-Commerce market places – Amazon, Flipkart, etc.
- Attribution platforms – Appsflyer; Adjust





Responsibilities

-
Planning digital marketing campaigns, ad spends, ROI, optimization plans, including web, SEO/SEM, email, social media and display advertising.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Maintaining social media presence across all digital channels.
- Co-ordination with creative and production team to optimize for more campaign objectives leads etc.
- Monitor, analyze and report on website traffic trends, A/B testing, CRO.
- Train media teams on various aspect of digital media marketing.

📌 Senior Paid / Performance Media Manager (India)
🏢 PulsePlay Digital
📍 India