Job Description – Marketing Strategist (SaaS Growth)

Position: Marketing Strategist

Experience: 7–10 Years

Location: Chandigarh

About the Role

We are looking for an experienced Marketing Strategist with a proven track record of scaling SaaS products with free trial models in global markets. The role requires a hands-on qualified who can design, execute, and optimize multi-channel marketing strategies to drive lead generation, user acquisition, and revenue growth—primarily targeting the US and European markets.

Key Responsibilities

- Develop and execute growth strategies to scale SaaS products with free trials.
- Lead end-to-end demand generation through:
- Paid Ads (Google, LinkedIn, Meta, etc.)
- Email Marketing & Drip Campaigns
- SEO & Organic Growth
- Webinars, Podcasts, and Thought Leadership initiatives
- Create and manage the annual marketing/media calendar to align with business objectives.
- Drive measurable results across lead acquisition, conversion, and retention.
- Be hands-on in managing and optimizing campaigns across all relevant social media platforms.
- Collaborate with cross-functional teams (Sales, Product, Content) to align strategies with overall business goals.
- Monitor, analyze, and report on campaign performance,



market trends, and competitor insights to optimize ROI.
- Test and implement new growth channels and innovative marketing tactics.

Ideal Candidate Profile

- 7–10 years of experience in B2B SaaS marketing, with a strong focus on scaling products with free trial models.
- Proven expertise in lead generation and performance-driven marketing campaigns across multiple channels.
- Strong knowledge of the US and European markets, with the ability to adapt strategies for global audiences.
- Hands-on expertise in SEO, SEM, paid campaigns, email automation tools, and social media management.
- Experience in creating and hosting webinars/podcasts for brand awareness and lead conversion.
- Analytical mindset with the ability to translate data into actionable insights.
- Strong planning skills to manage an annual media calendar while balancing tactical execution.
- Excellent communication, collaboration, and project management skills.

What We Offer

- Opportunity to lead marketing strategy for a high-growth SaaS product.
- Collaborative and innovation-driven work environment.
- Competitive compensation with growth opportunities.

📌 Marketing Strategiest (India)
🏢 IDEACLAN PRIVATE
📍 India