Strategy & Campaign Management

- Develop and implement comprehensive digital marketing strategies aligned with client and company goals.
- Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other digital platforms.
- Create integrated marketing plans that include SEO, SEM, social media, email marketing, and content marketing.

Performance Marketing

- Manage paid advertising budgets and optimize campaigns to maximize ROI.
- Monitor campaign performance using analytics tools and make data-driven decisions.
- Conduct A/B testing to improve campaign effectiveness and conversion rates.

SEO & Content Marketing

- Lead SEO initiatives, including keyword research, on-page optimization, and technical SEO.
- Collaborate with content creators and designers to produce engaging, high-performing content.
- Develop content calendars aligned with marketing objectives.

Social Media Management

- Oversee social media strategies across multiple platforms.
- Track engagement, audience growth, and campaign performance.
- Identify emerging trends and implement innovative social media initiatives.

Analytics & Reporting

- Track KPIs including website traffic, lead generation, conversion rates, and customer acquisition costs.
- Prepare monthly performance reports with actionable insights and recommendations.
- Utilize tools such as Google Analytics 4, Google Tag Manager, Search Console, and marketing dashboards.

Team & Client Management

- Coordinate with designers, content writers, developers, and marketing executives.
- Present campaign strategies and performance reports to clients.
- Ensure timely delivery of marketing projects while maintaining quality standards.

Marketing Automation





- Implement email marketing campaigns and lead nurturing workflows.
- Manage CRM integrations and marketing automation platforms.
- Optimize customer journeys to improve engagement and retention.

Required Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1-2 years of experience in digital marketing, preferably in an agency environment.
- Solid understanding of SEO, SEM, PPC, social media marketing, email marketing, and content strategy.
- Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Ads, and Google Analytics 4.
- Knowledge of marketing automation and CRM platforms.
- Excellent analytical, communication, and presentation skills.
- Experience managing multiple projects and client accounts simultaneously.

Preferred Skills

- Google Ads and Google Analytics certifications.
- Experience with WordPress and CMS platforms.
- Familiarity with Canva, Adobe Creative Suite, or Figma.
- Basic understanding of HTML/CSS and landing page optimization.
- Experience with AI-powered marketing tools and automation platforms.

Key Competencies

- Strategic thinking
- Leadership and team management
- Client relationship management
- Data analysis and reporting
- Problem-solving
- Creativity and innovation
- Time and project management
- Strong communication and presentation skills

Key Performance Indicators (KPIs)

- Growth in qualified leads
- Campaign ROI and ROAS
- Website traffic and organic rankings
- Conversion rate improvements
- Client satisfaction and retention
- Social media engagement and growth
- Timely delivery of campaigns
- Achievement of revenue targets

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 PixelHype
📍 India