- Perform deep-dive data analysis across campaign and web data taxonomy across multiple brands.
- Define and maintain campaign tagging strategies, ensuring alignment with best practices and global standards.
- Collaborate with business stakeholders to understand data needs and deliver a unified, coherent view of campaign and website tagging taxonomy.
- Leverage tools like Claravine or equivalent to manage and govern campaign metadata.
- Provide support in dashboard creation (Power BI/Tableau/GA) and executive-level PowerPoint reporting.
- Analyze how clients' marketing data is collected and utilized; provide actionable recommendations for optimization.
- Liaise regularly with clients to understand ongoing and ad-hoc digital analytics and reporting requirements.
- Ensure data privacy and compliance requirements are met across tagging and analytics implementations.
- Create and maintain functional and technical documentation such as BRDs, FRDs, DFDs, TDDs, and FIA documents.





Required Skills & Qualifications:

- Strong understanding of UTM parameters, their structure, and campaign tracking principles.
- Experience with Claravine or similar campaign/data governance tools.
- Proficiency in web analytics platforms (e.g., Google Analytics, Adobe Analytics, Matomo).
- Strong reporting and data visualization experience.
- Experience in the pharmaceutical industry and familiarity with regulated business use cases.
- Ability to convert business questions into analytical frameworks and deliver insights through reports and dashboards.
- Excellent verbal and written communication skills, with experience liaising directly with clients.
- Robust documentation skills able to write BRDs, FRDs, and other project artifacts independently.

📌 Senior Campaign Analyst (Bengaluru)
🏢 Indegene
📍 Bengaluru