- Conduct in-depth secondary research across target industries, accounts, and decision-makers
- Create ABM-focused mini-reports including company profiles, stakeholder maps, and business insights
- Build and manage clean lead databases using tools such as ZoomInfo, Apollo, Sales Navigator
- Support GTM teams by identifying high-potential segments, emerging trends, and competitive intelligence
- Extract data from public platforms and third-party tools to create actionable summaries
- Use Excel and Google Sheets for data cleaning, analysis, and reporting
- Assist in campaign targeting by mapping stakeholders and defining buyer personas
- Leverage AI-based data scraping and research tools for faster insights generation