- Ability to understand Goal, Strategy and KPIs, and building the campaign on achieve the goals.
- Build and execute marketing campaigns with B2B and B2C clients/use cases
- Strategize, build and execute marketing automation tied to customer lifecycles and journeys across all marketing channels using marketing automation platforms and tools
- Knowledge of lead generation and lead nurture, sales/ marketing alignment and ABM.
- Experience updating Marketo Templates, i.e. Programs, Emails, LPs
- Email Scripting (Velocity) Desirable
- Hands on Program & Smart Campaigns in - Nurture Program, Washing Program (Lead Cleansing), Lead Scoring Program, Lead Routing
- Reporting through Marketo - Analytics, Email Insights and Revenue Explorer
- Email Marketing, Lead generation, Building Marketing/Nurture Campaigns, Event based Marketing
- Experience creating and executing integrated marketing automation programs and campaigns
- Setting up dashboards and hands on with platform auditing
- Valuable understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery

Your impact: About you:





- Demonstrate good understanding of multi-channel marketing campaigns business processes (pharma experience would be a big plus).
- Is a very good communicator/articulator who is comfortable is switching between business and technical conversations.
- Ability to look at bigger picture (while talking to clients) and at the same time be detail-oriented (while working with internal team).
- Good understanding of domain and IP management for Email Engines.
- Knowledge of SPAM filters, tackling SPAM issues, Domain warm up, IP warm up, Spam filter criteria in major ESPs.
- Strong experience in SQL and excel is a MUST
- Has experience in managing a campaign execution technical team
- Ability to set up campaign development and QA processes is preferred.

Must have:

- 1 - 3 years experience in multiple marketing automation platforms with at least 2+ years on Marketo
- Market certifications is a plus

📌 Associate - Campaign Management (Bengaluru)
🏢 Indegene
📍 Bengaluru