Come up with reels, posts, series, campaigns, scripts, and long-form ideas; spot trends early and make them yours.
Write the copy: hooks, captions, scripts, articles, narrative.
Responsibilities
Own the idea, script, and direction for video and reels and direct the social shoots that Production produces and shoots.
Brief Design, Motion, and Production clearly to bring ideas to life.
Own the editorial calendar for your brands (Brand Partnerships approves for brand fit and publishes).
Keep quality and timelines on your content.
Partner with Brand Partnerships on brand direction, and with Design and Production on craft.