We are seeking a seasoned, commercially driven Sales Head to lead and scale our wholesale sales engine across India's gold jewellery and bullion markets. This is a rare leadership mandate at a growing Chandigarh-based precious metals house with an ambitious growth roadmap.

About BFC Jewels Pvt Ltd

BFC Jewels Pvt Ltd is an established wholesale house dealing in gold jewellery, silver, and bullion, with deep trade relationships across North India. We operate in serving retailers, jewellers, and institutional buyers across multiple states. As we scale toward an ambitious growth phase, we are building a high-performance sales leadership team.

The Role
Own and deliver the annual wholesale revenue target across gold jewellery, plain gold, studded, and bullion categories
Build, lead, and mentor a pan-India field sales team setting KPIs, reviewing pipelines, and driving performance culture
Develop and expand the wholesale retailer and jeweller network across Tier 1, Tier 2, and emerging markets
Establish and manage key accounts including chain jewellers, multi-branch retailers, and institutional buyers
Drive market intelligence tracking competitor pricing, buyer sentiment, and gold rate impact on volumes
Negotiate bulk pricing with key wholesale partners




Lead and develops export business development markets as the company plans to scales internationally
Report directly to the MD with monthly business reviews, pipeline forecasts, and market insights

What We're Looking For
12+ years in jewellery/bullion wholesale sales
Proven track record of managing 100Cr+ revenue books
Solid B2B retailer and jeweller network in North India
Deep understanding of gold rates, making charges & margins
Experience managing field sales teams of 10+ executives
Familiarity with hallmarking, BIS norms, and KYC compliance
Excellent negotiation and relationship management skills
Comfortable with ERP/CRM sales reporting tools
Willingness to travel most of the time
Fluency in Hindi; additional regional languages a plus

What Makes This Role Exceptional This is not a maintenance role. You will be the architect of our national distribution strategy. With a 500 crore growth roadmap, export ambitions, and a leadership team that moves rapid the right candidate will have the autonomy, resources, and organisational backing to build something landmark in India's precious metals trade.

📌 Sales Head Gold Jewellery & Bullion Wholesale Chandigarh (India)
🏢 BFC Jewels
📍 India