About the Role
The Sales Manager - DSA Channel is responsible for driving credit card acquisition through empanelled Direct Sales Agencies (DSAs) in the assigned geography. The role focuses on managing DSA productivity, driving conversions, ensuring sourcing quality and compliance, and delivering sustainable card growth through thirdparty sales partners.

Key Responsibilities
. Drive credit card acquisition through empaneled DSAs and their sales representatives.
. Achieve assigned targets across applications, approvals, bookings, and activations.
. Ensure optimal utilization of DSAs across mapped locations and segments.
. Manage daytoday performance of allocated DSAs, including coverage, productivity, and conversion ratios.
. Conduct regular reviews, field visits, and pipeline discussions with DSA partners.
. Identify highperforming partners and address underperformance through coaching and corrective actions.
. Track leadtobooking funnels for DSAsourced applications.
. Work closely with Fulfilment and Operations teams to reduce rework, pendency, and dropoffs.
. Support improvement in approval and activation rates.
. Ensure DSAs adhere strictly to bank policies, sourcing norms, KYC requirements,



and regulatory guidelines.
. Ensure use of approved pitch, documents, and customer disclosures.
. Monitor and minimize misselling indicators, customer complaints, and early quality issues.
. Ensure qualified and compliant customer onboarding through DSA partners.
. Address customer issues and escalations arising from DSA sourcing.
. Drive timely resolution of complaints in coordination with customer service teams.
. Track daily/weekly MIS on DSA productivity, conversions, approvals, activations, and quality metrics.
. Use insights to drive improvement actions with partners.
. Escalate systemic issues impacting DSA productivity or quality.

Qualifications
Optimal qualification for success on the job is:
. Graduation/ Post - Graduation

Role Proficiencies:
. 3 - 8 years of experience in Credit Cards / Retail Banking / DSA or ThirdParty Sales Channels.
. Robust exposure to partnerled acquisition models.
. Comfortable with field execution, partner management, and targetdriven environments.
. Valuable understanding of sourcing quality and compliance requirements.

📌 Rb Cards: Cc Sales Manager Dsa Noida
🏢 Axis Bank
📍 Noida