About Nanobag

Nanobag creates ultralight, packable bags designed for everyday convenience. We are a fast-growing DTC brand serving customers across the US, EU, and beyond.
Our mission is simple: “Make the most practical bags in the world”

www.nanobag.com

Nanobag is looking for an experienced paid advertising specialist to manage and grow our campaigns across Google Ads and Meta Ads.

You will take ownership of campaign strategy, execution, testing, optimization, and reporting. The ideal candidate is highly analytical, understands ecommerce customer acquisition, and knows how to scale profitable campaigns without sacrificing efficiency.

Responsibilities
Manage and optimize campaigns across Google Ads and Meta Ads
Build campaigns for prospecting, retargeting, product launches, promotions, and evergreen sales
Manage Google Shopping, Performance Max, Search, Display, and YouTube campaigns
Manage Meta campaigns across Facebook and Instagram
Develop campaign structures, targeting strategies, budgets, and bidding approaches
Monitor ROAS, MER, CAC, CPA, conversion rates,



and other key performance metrics
Identify opportunities to increase spend while maintaining profitability
Plan and coordinate creative testing with our designers and content team
Test audiences, offers, landing pages, ad formats, copy, and creative concepts
Analyze attribution across Meta, Google, Shopify, and other reporting tools
Troubleshoot tracking, catalog, feed, and campaign-delivery issues
Stay current with platform changes and paid media best practices

Requirements
Proven experience managing Google and Meta ads for ecommerce brands
Strong track record of scaling campaigns profitably
Hands-on experience managing meaningful monthly advertising budgets
Advanced knowledge of Meta Ads Manager and Google Ads
Experience with Google Merchant Center and product feeds
Solid understanding of Shopify ecommerce funnels
Comfortable working with GA4, Google Tag Manager, Meta Pixel, and Conversions API
Stro

📌 Google & Meta Ads Buyer (India)
🏢 TipTop Things
📍 India